Draft:Golfbreaks

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Draft:Golfbreaks
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Golfbreaks Limited
TypePrivate
IndustryGolf, Travel
Founded1998
FounderAndrew Stanley
HeadquartersWindsor, United Kingdom
ServicesGolf tour operator
ParentSports Tours International
Websitehttps://www.golfbreaks.com/

Golfbreaks (trading name of Golfbreaks Limited) is a golf travel company based in Windsor, Berkshire, United Kingdom, part of the wider Sports Tours International and Fred Done group.[1] The business arranges golf trips and holidays for 230,000 golfers each year, including resort packages, tailored golf tours, and tournament travel experiences, for customers in the UK, Europe, North America and other international destinations.[1][2]

History & Early Years

Golfbreaks Limited was founded in 1998 by Andrew Stanley and incorporated in the United Kingdom on 28 May 1998.[3] The company was established as a specialist golf travel operator, focusing exclusively on golf holidays and short golf breaks rather than general leisure travel.

In its early years, Golfbreaks primarily arranged UK-based golf breaks, with a particular emphasis on England, Wales and Scotland. Packages typically combined accommodation with pre-arranged tee times, targeting individual golfers, groups, and golf societies.

As demand for overseas golf travel increased among UK customers in the early 2000s, the company expanded its offering to include Ireland and mainland Europe, notably destinations in Spain and Portugal. As these destinations grew in popularity, they became a core part of the business.[4]

During this period, Golfbreaks developed direct commercial relationships with golf courses and resorts, enabling it to offer coordinated travel arrangements and access to tee times. By the mid-2000s, the company had established itself as a leading UK specialist in golf travel, forming the basis for later international expansion and strategic partnerships.

Expansions & Partnerships

Teeofftimes and sale to GolfNow

In the early 2000s, Golfbreaks launched Teeofftimes.co.uk, an online tee-time booking platform that allowed golfers to search for and book tee times at courses across the United Kingdom. The service grew to become one of the UK's largest golf reservation platforms, listing more than 1,600 courses and facilitating over 500,000 rounds annually by 2015.

In 2015, Golfbreaks sold Teeofftimes.co.uk to GolfNow UK, the UK subsidiary of NBC Sports Group-owned GolfNow. The acquisition formed part of a strategic partnership between the two companies, enabling GolfNow to strengthen its position in the UK market while allowing Golfbreaks to focus on the continued growth of its golf travel business in the UK and the US.[5]

Golfshake joint venture

In 2007, Golfbreaks co-founded Golfshake, an online golf media and community platform, as a joint venture with industry partners. The venture expanded the company's presence beyond travel by providing golf course reviews, news, equipment content, handicap tracking and community features for golfers.[6]

The partnership enabled Golfbreaks to reach golfers earlier in the customer journey, combining travel services with editorial content and digital engagement. Golfshake developed into one of the UK's largest online golf communities, and in August 2025 Golfbreaks purchased Golfshake wholly.[6][7]

International expansion (North America and Scandinavia)

In 2015, Golfbreaks expanded beyond the United Kingdom with the opening of a North American office in Charleston, South Carolina. Initially focused on arranging golf travel from the United States to destinations in the United Kingdom and Ireland, the business later broadened its offering to include domestic US golf trips, as well as destinations in Mexico, the Caribbean, and mainland Europe.

The same year, Golfbreaks established a Scandinavian operation in Hellerup, Denmark, serving customers across Denmark, Sweden, and Norway.[8] The business was created to support growing demand for overseas golf travel in the Nordic region. In later years, Golfbreaks Scandinavia shifted its focus to providing travel services for golf professionals and industry partners.

PGA TOUR investment and “Golfbreaks by PGA TOUR”

In October 2019, Golfbreaks and the PGA TOUR announced a strategic partnership that included the PGA TOUR taking a minority shareholding in Golfbreaks Limited, alongside a brand and commercial collaboration under the “Golfbreaks by PGA TOUR” name (particularly aimed at growth in North America).[9]

In 2025, Golfbreaks dropped the “by PGA TOUR” title, however, the PGA TOUR remained a minority shareholder until April 2026, when Golfbreaks was acquired by Sports Tours International.[1]

Amateur Golf Events

In 2025, Golfbreaks’ events business was re-branded to trade under the name Amateur Golf Events, focused on amateur tournaments and pairs events across the UK and parts of Europe.[10]

Acquisition by Sports Tours International

In April 2026, Golfbreaks was acquired by Sports Tours International (STI), a UK-based sports travel company headquartered in Warrington, Cheshire. The acquisition formed part of STI's strategy to expand its presence in the golf travel sector, following its earlier acquisition of Golf Holidays Direct in 2025.[1][11]

Following the transaction, Golfbreaks continued to operate as a standalone brand from its Windsor headquarters, with founders Andrew Stanley, Steve Hemsworth, Guy Proddow and Daniel Grave remaining with the business.[1][12] The acquisition was described by Sports Tours International as a significant expansion of its golf travel offering and strengthened its position within the wider sports tourism market.[1]

Services

Golfbreaks provides a range of golf-related travel services for individuals, groups and corporate clients. Its core offering consists of customisable golf travel packages, typically combining accommodation with pre-booked tee times and optional transport or additional services.[2]

In addition to standard golf breaks and holidays, the company offers tournament-related travel packages, including accommodation and ticket options linked to professional golf events such as the Masters and The Ryder Cup.[13]

Golfbreaks also operates an amateur events division, trading under the name Amateur Golf Events, which organises UK-based and overseas amateur tournaments and competitive golf experiences. These events typically include organised competition formats, accommodation (for overseas events) and course access, and are aimed at non-professional golfers.[14] The business arranges golf trips and holidays for 230,000 golfers each year, including resort packages, tailored golf tours, and tournament travel experiences, for customers in the UK, Europe, North America and other international destinations.[1][2]

History & Early Years

Golfbreaks Limited was founded in 1998 by Andrew Stanley and incorporated in the United Kingdom on 28 May 1998.[3] The company was established as a specialist golf travel operator, focusing exclusively on golf holidays and short golf breaks rather than general leisure travel.

In its early years, Golfbreaks primarily arranged UK-based golf breaks, with a particular emphasis on England, Wales and Scotland. Packages typically combined accommodation with pre-arranged tee times, targeting individual golfers, groups, and golf societies.

As demand for overseas golf travel increased among UK customers in the early 2000s, the company expanded its offering to include Ireland and mainland Europe, notably destinations in Spain and Portugal. As these destinations grew in popularity, they became a core part of the business.[4]

During this period, Golfbreaks developed direct commercial relationships with golf courses and resorts, enabling it to offer coordinated travel arrangements and access to tee times. By the mid-2000s, the company had established itself as a leading UK specialist in golf travel, forming the basis for later international expansion and strategic partnerships.

Expansions & Partnerships

Teeofftimes and sale to GolfNow

In the early 2000s, Golfbreaks launched Teeofftimes.co.uk, an online tee-time booking platform that allowed golfers to search for and book tee times at courses across the United Kingdom. The service grew to become one of the UK's largest golf reservation platforms, listing more than 1,600 courses and facilitating over 500,000 rounds annually by 2015.

In 2015, Golfbreaks sold Teeofftimes.co.uk to GolfNow UK, the UK subsidiary of NBC Sports Group-owned GolfNow. The acquisition formed part of a strategic partnership between the two companies, enabling GolfNow to strengthen its position in the UK market while allowing Golfbreaks to focus on the continued growth of its golf travel business in the UK and the US.[5]

Golfshake joint venture

In 2007, Golfbreaks co-founded Golfshake, an online golf media and community platform, as a joint venture with industry partners. The venture expanded the company's presence beyond travel by providing golf course reviews, news, equipment content, handicap tracking and community features for golfers.[6]

The partnership enabled Golfbreaks to reach golfers earlier in the customer journey, combining travel services with editorial content and digital engagement. Golfshake developed into one of the UK's largest online golf communities, and in August 2025 Golfbreaks purchased Golfshake wholly.[6][15]

International expansion (North America and Scandinavia)

In 2015, Golfbreaks expanded beyond the United Kingdom with the opening of a North American office in Charleston, South Carolina. Initially focused on arranging golf travel from the United States to destinations in the United Kingdom and Ireland, the business later broadened its offering to include domestic US golf trips, as well as destinations in Mexico, the Caribbean, and mainland Europe.

The same year, Golfbreaks established a Scandinavian operation in Hellerup, Denmark, serving customers across Denmark, Sweden, and Norway.[16] The business was created to support growing demand for overseas golf travel in the Nordic region. In later years, Golfbreaks Scandinavia shifted its focus to providing travel services for golf professionals and industry partners.

PGA TOUR investment and “Golfbreaks by PGA TOUR”

In October 2019, Golfbreaks and the PGA TOUR announced a strategic partnership that included the PGA TOUR taking a minority shareholding in Golfbreaks Limited, alongside a brand and commercial collaboration under the “Golfbreaks by PGA TOUR” name (particularly aimed at growth in North America).[17]

In 2025, Golfbreaks dropped the “by PGA TOUR” title, however, the PGA TOUR remained a minority shareholder until April 2026, when Golfbreaks was acquired by Sports Tours International.[1]

Amateur Golf Events

In 2025, Golfbreaks’ events business was re-branded to trade under the name Amateur Golf Events, focused on amateur tournaments and pairs events across the UK and parts of Europe.[18]

Acquisition by Sports Tours International

In April 2026, Golfbreaks was acquired by Sports Tours International (STI), a UK-based sports travel company headquartered in Warrington, Cheshire. The acquisition formed part of STI's strategy to expand its presence in the golf travel sector, following its earlier acquisition of Golf Holidays Direct in 2025.[1][11]

Following the transaction, Golfbreaks continued to operate as a standalone brand from its Windsor headquarters, with founders Andrew Stanley, Steve Hemsworth, Guy Proddow and Daniel Grave remaining with the business.[1] The acquisition was described by Sports Tours International as a significant expansion of its golf travel offering and strengthened its position within the wider sports tourism market.[1]

Services

Golfbreaks provides a range of golf-related travel services for individuals, groups and corporate clients. Its core offering consists of customisable golf travel packages, typically combining accommodation with pre-booked tee times and optional transport or additional services.[2]

In addition to standard golf breaks and holidays, the company offers tournament-related travel packages, including accommodation and ticket options linked to professional golf events such as the Masters and the Ryder Cup.[13]

Golfbreaks also operates an amateur events division, trading under the name Amateur Golf Events, which organises UK-based and overseas amateur tournaments and competitive golf experiences. These events typically include organised competition formats, accommodation (for overseas events) and course access, and are aimed at non-professional golfers.[19]

The company additionally arranges group travel, including golf society trips and corporate golf events, and Golf Pro Travel as part of its broader travel services.

Destinations

Golfbreaks offers golf travel across a range of destinations in the United Kingdom, Ireland, continental Europe, North America, the Caribbean, the Middle East, Africa and Asia.

Within the UK and Ireland, countries include England, Scotland, Wales and Ireland, with a particular focus on established golf regions specialising in links golf (St Andrews, Southport) and major resort areas in England.

In Europe, Golfbreaks arranges golf travel to countries including Spain, Portugal, France, Italy, Turkey and Cyprus. Iberian destinations, particularly Spain and Portugal, have historically formed a significant part of the company’s European portfolio due to year-round playing conditions, convenient flight paths and the concentration of purpose-built golf resorts.

Long-haul destinations offered by Golfbreaks include the United States, United Arab Emirates, South Africa, Thailand and Mauritius, among others.

Through its North American business, Golfbreaks offers golf travel to destinations across the United States, including major golf regions such as South Carolina, Florida, Arizona, Nevada, California, North Carolina and Utah, as well as international destinations in Mexico, the Caribbean, Europe and South Africa."/>

The company additionally arranges group travel, including golf society trips and corporate golf events, and Golf Pro Travel as part of its broader travel services.

Destinations

Golfbreaks offers golf travel across a range of destinations in the United Kingdom, Ireland, continental Europe, North America, the Caribbean, the Middle East, Africa and Asia.[4]

Within the UK and Ireland, countries include England, Scotland, Wales and Ireland, with a particular focus on established golf regions specialising in links golf (St Andrews, Southport) and major resort areas in England.[4]

In Europe, Golfbreaks arranges golf travel to countries including Spain, Portugal, France, Italy, Turkey and Cyprus. Iberian destinations, particularly Spain and Portugal, have historically formed a significant part of the company’s European portfolio due to year-round playing conditions, convenient flight paths and the concentration of purpose-built golf resorts.[4]

Long-haul destinations offered by Golfbreaks include the United States, United Arab Emirates, South Africa, Thailand and Mauritius, among others.[4][20]

Through its North American business, Golfbreaks offers golf travel to destinations across the United States, including major golf regions such as South Carolina, Florida, Arizona, Nevada, California, North Carolina and Utah, as well as international destinations in Mexico, the Caribbean, Europe and South Africa.[21][22]

References

  1. ^ a b c d e f g h i j k "Sports Tours International acquires Golfbreaks". The Golf Business. 13 April 2026. Retrieved 17 August 2026.
  2. ^ a b c d "About Golfbreaks". Golfbreaks. Retrieved 17 August 2026.
  3. ^ a b "Golfbreaks Limited overview". Companies House. Government of the United Kingdom. Retrieved 17 August 2026.
  4. ^ a b c d e f "A-Z Destinations". Golfbreaks. Retrieved 17 August 2026.
  5. ^ a b "Golfbreaks.com & GolfNow Unveil Strategic Partnership". Golf Business News. 3 June 2015. Retrieved 17 August 2026.
  6. ^ a b c d "Golfshake Subscription". Golfbreaks. Retrieved 17 August 2026.
  7. ^ "Golfshake Limited filing history". Companies House. Government of the United Kingdom. Retrieved 17 August 2026.
  8. ^ "Golfbreaks Scandinavia". The Brønnøysund Register Centre. Retrieved 17 August 2026.
  9. ^ "The Story Of How UK Golfers Got The Travel Bug". Golf Monthly. Retrieved 17 August 2026.
  10. ^ "AmateurGolfEvents". Mashie Golf. Retrieved 17 August 2026.
  11. ^ a b "Howes Percival advises on the sale of Golf Holidays Direct". Howes Percival. 24 January 2025. Retrieved 17 August 2026.
  12. ^ "Golfbreaks founders to stay on after sale to Sports Tours International". Travel Weekly. Retrieved 17 August 2026.
  13. ^ a b "Golf Tournament Packages & Tickets". Golfbreaks. Retrieved 17 August 2026.
  14. ^ "Sports Tours International acquires Golfbreaks". The Golf Business. 13 April 2026. Retrieved 17 August 2026.
  15. ^ "Golfshake Limited filing history". Companies House. Government of the United Kingdom. Retrieved 17 August 2026.
  16. ^ "Golfbreaks Scandinavia". The Brønnøysund Register Centre. Retrieved 17 August 2026.
  17. ^ "The Story Of How UK Golfers Got The Travel Bug". Golf Monthly. Retrieved 17 August 2026.
  18. ^ "Amateur Golf Events". Mashie Golf. Retrieved 17 August 2026.
  19. ^ Cite error: The named reference AmateurEvents was invoked but never defined (see the help page).
  20. ^ "Golf Holidays - Popular Destinations & Holiday Types". Golfbreaks. Retrieved 17 August 2026.
  21. ^ "USA Golf Vacations". Golfbreaks. Retrieved 17 August 2026.
  22. ^ "Golfbreaks US destinations". Golfbreaks. Retrieved 17 August 2026.

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