Draft:GoKindly
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This draft reads like an advertisement. Wikipedia is an encyclopedia, not a platform for promotion or marketing. Drafts that are exclusively promotional may be deleted without notice.
Wikipedia articles must be written neutrally in a formal, impersonal, and dispassionate way. They should not read like a blog post, advertisement, or fan page. Rewrite the draft to remove:
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Declined by Samoht27 3 months ago.
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Submission declined on 19 February 2026 by AllWeKnowOfHeaven (talk). This draft's references do not show that the subject meets Wikipedia's criteria for inclusion for organizations and companies. The draft requires multiple published secondary sources that:
Declined by AllWeKnowOfHeaven 5 months ago.
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Comment: Fails WP:CORPDEPTH, awards alone are not sufficient. ᴢxᴄᴠʙɴᴍ (ᴛ) 17:00, 5 August 2026 (UTC)
#GoKindly is an Australian social enterprise founded in 2018 that produces bedding and sleep products. The company is based in Melbourne, Victoria, and was co-founded by Laura McConnell.[1] [2] [3] and David Conti. [4]
The company runs Australia's first pillow recycling program [5] [6], and has won a Good Design Award [7] [8] for the design of the Signature Pillow. The company produces pillows, quilts, and related sleep products, and operates with a model that allocates 50% of profits to initiatives addressing housing stress and homelessness. [9] [10].
History
#GoKindly was established in 2018 as a for-profit social enterprise integrating retail sales with charitable giving.[1] [4] The company is headquartered in Melbourne, where it manages product development and distribution. [11] In 2023, it was listed in SmartCompany's Smart50 Workplaces. [12] [13]
Products and Operations
The company manufactures pillows, quilts, and related bedding products. Its Signature Pillow received a Gold Good Design Award in 2024. [7] [8] #GoKindly operates a pillow recycling program, described by the Circular Economy and Business Innovation Centre as an example of circular economy practice. [5] [6]
Social enterprise model
#GoKindly allocates 50% of its profits to organisations addressing housing insecurity and homelessness in Australia. [9] [10]
Awards and recognition
- The Signature Pillow received a Good Design Award. [7] [8]
- The company was included in the SmartCompany Smart50 Workplaces list in 2023. [12]
- Co-founder Laura McConnell received the Australia Post Online Retail Industry Awards (ORIAS) in 2020. [13]
- ^ a b "Who is Looking After the Baby?". Sydney Morning Herald. Feb 2026.
{{cite news}}: CS1 maint: url-status (link) - ^ "Acuity CA Magazine June 2019". Acuity CA Professional magazine.
- ^ "You're weird. Why two in three workers lie at work". Australian Financial Review, March 2021. March 2021.
{{cite news}}: CS1 maint: url-status (link) - ^ a b "Meet the CA Turned #GoKindly Founder, June 2019". Acuity Magazine, Chartered Accountants.
- ^ a b "Circular Economy and Business Innovation Centre, November 2022". Circular Economy and Business Innovation Centre (CEBIC).
- ^ a b "Ethical Practice at the heart of Australia's First Pillow Recycling Program". Probono Australia News. September 2022.
{{cite web}}: CS1 maint: url-status (link) - ^ a b c "Social Enterprise #GoKindly awarded gold Good Design Award. Sept 26 2024". Inside Small Business.
- ^ a b c "Good Design Award, GoKindly Signature Pillow". Good Design Award. 2024.
- ^ a b "Womens Agenda June 2019". Womens Agenda.
- ^ a b "Acuity Magazine, CA Laura Conti". Acuity Magazine.
- ^ "Small business turns to private delivery service, SmartCompany Oct 2021". SmartCompany, Oct 2021.
{{cite news}}: CS1 maint: url-status (link) - ^ a b "Smart50 Workplaces GoKindly". SmartCompany. April 2023.
- ^ a b "Winners from the 2020 ORIAS". Power Retail. November 2020.
{{cite web}}: CS1 maint: url-status (link)
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