Draft:GoCodes

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GoCodes, Inc. is an American software company that develops cloud-based asset tracking and inventory management software. The company was founded in 2011 in Minnesota by Todd Penny and Nadine Penny..^[1] GoCodes is headquartered at 7900 International Drive in Bloomington, Minnesota^[2]

The platform combines SaaS software with patented QR code labels, GPS trackers, and Bluetooth beacons to track physical assets.^[3] The company holds U.S. Patent 8,973,813 for a system facilitating the return of lost or stolen property using QR codes and smartphones.^[4]

Todd and Nadine Penny are British entrepreneurs who relocated to Minnesota in 2006. Todd Penny had previously worked as a corporate executive in software development. When QR codes gained public attention in 2011, the founders saw potential in combining QR codes, smartphones, and cloud software for asset tracking.^[5]

The company filed U.S. Provisional Patent Application No. 61/477,043 on April 19, 2011. GoCodes launched its consumer lost-and-found product in January 2012. The commercial asset tracking system followed in December 2012.

On April 18, 2012, Todd Penny and Nadine Wendy Penny filed U.S. Patent Application No. 13/449,882, titled "System for facilitating return of lost property." The United States Patent and Trademark Office granted the patent (US 8,973,813 B2) on March 10, 2015.^[6]

The patent describes a system in which a unique QR barcode is generated and physically attached to a portable asset. If the asset is lost, a finder scans the barcode with a smartphone camera. The scan directs the finder to a unique web page containing return information configured by the asset's owner. The system includes configurable privacy controls. These let the owner choose between displaying personal contact information or communicating anonymously through the vendor's platform.

The patent covers 26 claims across three categories: a method for facilitating asset return, a method for registering assets with a centralized processor, and a property recovery system. As of 2026, the patent has been cited by 25 subsequent patents. Citing assignees include Amazon Technologies, Mastercard International, Wells Fargo Bank, Tile, Inc., and Deutsche Post AG.

The patent is classified under IPC code G06Q10/08 (logistics, warehousing, distribution, and inventory management). It was originally assigned to the individual inventors. On June 21, 2024, it was formally assigned to GoCodes, Inc.[5] The patent remains active with an adjusted expiration date of July 4, 2032.

In 2025, GoCodes filed two patent infringement cases in the United States District Court for the District of Delaware (Case Nos. 1:25-cv-00685 and 1:25-cv-01531). With Life360 moving to invalidate the patent.^[7]

Forbes Advisor included GoCodes in its "Best IT Asset Management Software" rankings. The publication noted the platform's ease of use, affordability, and focus on physical asset tracking.^[8]

By 2025, GoCodes reported serving over 1,000 businesses across multiple countries. The company operates as a bootstrapped, founder-led business without outside venture capital funding.

GoCodes expanded its tracking hardware beyond QR codes. The platform now supports real-time GPS telematics trackers, Bluetooth beacons, and RFID/NFC tags. This positions GoCodes as a multi-technology tracking platform.

GoCodes provides a cloud-based web application accessible through any standard web browser. The platform includes modules for asset tracking, inventory management, maintenance scheduling, check-in/check-out workflows, and reporting.

Mobile apps are available for iOS and Android devices. The company also offers a browser-based mobile interface that does not require a dedicated app download.^[9]

GoCodes manufactures QR code labels in several industrial-grade materials. Options include light-duty polyester for indoor use, metal foil for outdoor environments, and anodized aluminum for harsh conditions. The company states that its aluminum labels are rated for a 20-year outdoor lifespan.

Each QR code label links to a digital asset profile in the cloud database. When scanned with a smartphone camera, the system records the GPS location, timestamp, and user identity. The labels use the patented technology described in U.S. Patent 8,973,813.

The platform supports optional GPS trackers for real-time location monitoring of vehicles and high-value equipment. GPS trackers use alkaline batteries rather than lithium. This allows their use aboard aircraft, which was a factor in the company's adoption by aviation customers.

GoCodes also offers Bluetooth beacons (model G-100) with a 100-meter range for indoor asset location. The beacons support automatic discovery without manual scanning.

GoCodes provides a REST API for integration with third-party systems.[9] The platform supports data import and export through Google Sheets and Microsoft Excel.

GoCodes serves customers in construction, manufacturing, education, healthcare, aviation, and facility management. The company positions its primary market as trades and industrial companies with 250 to 2,000 employees.

Reported enterprise customers include Bombardier Aerospace, GE Renewable Energy, Intel, and Johnson Controls. Bombardier uses GoCodes for aircraft maintenance tool tracking in France, Austria, and the United Kingdom. GE Renewable Energy adopted GoCodes as a replacement for IBM Maximo in its European operations and later expanded usage to North America.

GoCodes is listed on software review platforms including G2^[10], Capterra^[11], Software Advice, GetApp, and SourceForge^[12]. Reviewers have noted the platform's ease of use and quick implementation as strengths.

GetApp reports that GoCodes has received over 230 verified user reviews across platforms. Forbes Advisor recognized GoCodes for its affordability and simplicity relative to enterprise asset management tools, while noting the platform lacks software license tracking capabilities.

GoCodes competes in the asset tracking software market alongside products such as Asset Panda, EZOfficeInventory (EZO), Sortly, and the open-source Snipe-IT. The company differentiates by bundling patented hardware (QR code labels and optional trackers) with its software subscription rather than selling software alone.^[13]

- Asset tracking - QR code - Computerized maintenance management system - Fixed asset