Draft:Frigga Charmed Life
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This draft's references do not show that the subject meets Wikipedia's criteria for inclusion for organizations and companies. The draft requires multiple published secondary sources that:
Declined by Balabush 3 days ago.
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Comment: This draft does not meet WP:NCORP. All five citations are profile pieces about the founder, Marites Allen, in which the brand is mentioned only in passing as one item in her career history, not covered in its own right. The remaining coverage I could find of the brand itself consists of store opening announcements and press event write-ups quoting Allen directly, which WP:NCORP specifically excludes as it lacks independent analysis. Please find in depth, independent sources that discuss FRIGGA Charmed Life as a business, not Marites Allen as a person. Balabush (talk) 08:00, 6 August 2026 (UTC)
| Industry | Fashion and lifestyle |
|---|---|
| Founded | 2012 |
| Founder | Marites Allen |
| Products | Clothing, accessories, lifestyle products |
FRIGGA Charmed Life is a fashion and lifestyle brand founded in 2012 by British-Filipino feng shui practitioner Marites Allen.
The brand incorporates themes derived from feng shui and Chinese astrology into clothing, accessories, and lifestyle products.[1]
History
The brand was established in 2012 and was initially reported as operating under House of Allen in the United Kingdom before expanding into the Philippine market.[2]
Its name is derived from Frigg (also rendered as Frigga), a goddess in Norse mythology associated with prophecy and fate.[3][4]
According to Allen, the brand was created to combine fashion with concepts she associated with auspicious colors, patterns, and materials from feng shui and Chinese astrology.[5]
Expansion
FRIGGA later expanded to physical boutiques in Manila and Cebu and developed online stores serving customers in the Philippines, the United Kingdom, and the United States.[6][7]
Beginning in 2022, the brand participated in projects involving augmented-reality features for horoscope publications and later became associated with Destara, Allen's AI-based lifestyle platform.[8]
See also
References
- ^ "Marites Allen ventures to fashion". The Philippine Star. 10 October 2013.
- ^ "Review: Frigga Charmed Life Chinese Animal Sign Stud Earrings". For Urban Women.
- ^ "Getting lucky with feng shui expert Marites Allen". The Philippine Star. 31 January 2014.
- ^ "Marites Allen: Feng Shui Master as Queenmaker". Yes Philippines News Magazine. 6 June 2019.
- ^ "Why this Frigga Charmed Life Follower is Three Times Blessed". The Philippine Star. 10 October 2013.
- ^ "About Marites Allen". Simon and Schuster.
- ^ "Feng shui expert Maritess Allen says 2023 is year of 'moving on'". ABS-CBN News.
- ^ "Feng Shui in the metaverse". Tribune.net. 10 December 2022.
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