Draft:Farmers Pick

Wikipedia articles must be written neutrally in a formal, impersonal, and dispassionate way. They should not read like a blog post, advertisement, or fan page.

Draft:Farmers Pick


Farmers Pick
TypePrivate
IndustryOnline grocery
Founded2020
HeadquartersAustralia
Area served
Australia
ProductsImperfect produce, meat, grocery
Websitefarmerspick.com.au

Farmers Pick is an Australian direct-to-consumer online grocery delivery service. The company sources cosmetically imperfect fruit and vegetables directly from Australian farms and delivers them to consumers, alongside meat and other grocery products.[1][2]

The company operates in the imperfect produce delivery segment, alongside other services globally such as Misfits Market in the United States and Oddbox in the United Kingdom. Within Australia, it competes with major supermarket chains and other online grocery delivery services.

Background

Farmers Pick was founded in Australia in 2020 to address food waste occurring at the farm level, where produce may be rejected due to cosmetic imperfections such as irregular shape or size despite being nutritionally sound.[3][4]

Reporting has described the company as part of a broader movement seeking to reduce supply chain inefficiencies and expand alternative distribution channels for farmers.[3]

Business model

Farmers Pick operates as a direct-to-consumer e-commerce platform. Customers purchase boxes of cosmetically imperfect fruit and vegetables sourced directly from Australian farms, along with meat and additional grocery products delivered to residential and business addresses.[5]

The model allows farmers to generate revenue from produce that might otherwise go unsold due to cosmetic grading requirements. Customers receive produce at prices positioned below mainstream retail benchmarks.[6]

Coverage in the Australian Financial Review has discussed the company in the context of changing consumer behaviour and supermarket competition.[7]

Food waste in Australia

Australia generates approximately 7.6 million tonnes of food waste annually, according to the Australian Government's National Food Waste Strategy.[8] A portion of this waste occurs at the farm level, where produce failing to meet retail cosmetic specifications may be left unharvested or discarded.

The Australian grocery market is highly concentrated, with Woolworths and Coles together accounting for an estimated 65 percent of retail grocery sales.[9] The Australian Competition and Consumer Commission (ACCC) conducted an inquiry into supermarket pricing practices in 2024–25 examining supplier and consumer impacts.

Geographic expansion

Farmers Pick has expanded its delivery network beyond metropolitan areas into regional Australia. Reporting in the Daily Advertiser noted adoption of the service in Wagga Wagga, New South Wales.[10]

Media coverage

Farmers Pick has been covered by Australian media outlets including ABC Rural, Rolling Stone Australia, The Australian, the Australian Financial Review, SmartCompany and 7NEWS in reporting on food waste, supermarket competition and direct-to-consumer grocery models.[1][3][2]

See also

References

  1. ^ a b "Food waste reduced by buying imperfect produce from farms". ABC Rural. 14 January 2022.
  2. ^ a b "Food, fitness and farmers: this duo's ideal business plan". The Australian.
  3. ^ a b c "Something is rotten: Inside Australia's food waste battle". Rolling Stone Australia.
  4. ^ "Ugly fruit and veg startup calls for change to produce beauty standards in fight against food waste". 7NEWS. 2022.
  5. ^ "Farmers Pick growth: fruit, vegetables, meat and dairy". SmartCompany.
  6. ^ "Survey reveals Aussies losing trust in supermarket meat". The Daily Telegraph.
  7. ^ "Why this founder is considering riding the Silk Road from China". Australian Financial Review.
  8. ^ "National Food Waste Strategy". Australian Government Department of Climate Change, Energy, the Environment and Water.
  9. ^ "Supermarkets inquiry 2024–25". Australian Competition and Consumer Commission.
  10. ^ "Wagga embraces Farmers Pick for affordable produce going to waste". Daily Advertiser.

Category:Companies of Australia Category:Food waste reduction Category:Online grocery services Category:Food delivery companies Category:Direct-to-consumer brands

Content Disclaimer

Informasi ini disarikan dari Wikipedia dan disajikan kembali untuk tujuan edukasi. Konten tersedia di bawah lisensi CC BY-SA 3.0. Kami tidak bertanggung jawab atas ketidakakuratan data yang bersumber dari kontribusi publik tersebut.

  1. The information displayed on this website is sourced in part or in whole from Wikipedia and has been adapted for the purpose of restating it. We strive to provide accurate and relevant information, however:
  2. There is no guarantee of absolute accuracy. Wikipedia is an open, collaborative project that can be edited by anyone, so information is subject to change.
  3. It is not intended to constitute professional advice. The content displayed is for informational and educational purposes only. For important decisions (e.g., medical, legal, or financial), please consult a professional.
  4. Content copyright. Wikipedia is licensed under the Creative Commons Attribution-ShareAlike License (CC BY-SA). This means that content may be reused with appropriate attribution and shared under a similar license.
  5. Responsible use. Any risk arising from the use of information from this website is entirely the responsibility of the user.