Draft:EverythingBranded
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Submission declined on 25 November 2025 by Theroadislong (talk). This draft's references do not show that the subject meets Wikipedia's criteria for inclusion for organizations and companies. The draft requires multiple published secondary sources that:
Declined by Theroadislong 8 months ago.
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| Type | Private |
|---|---|
| Industry | Promotional merchandise |
| Founded | 2010 |
| Founder | Paul Rowlett |
| Headquarters | Leicester, England |
Area served | United Kingdom, USA, Canada, Australia, New Zealand, South Africa, Ireland, Singapore, United Arab Emirates, Spain |
| Website | www |
Everything Branded Limited is a global distributor of promotional merchandise headquartered in Leicester, England. The company supplies customised products including apparel, bags, stationery, technology items and corporate gifts to organisations in the United Kingdom and the United States.[1] It operates as part of the Everything Global Ltd group, a privately held branding business.
The company maintains offices in the UK and the US, including a presence in Las Vegas to support North American operations.[2]
History
Everything Branded was incorporated in the UK on 8 April 2010 as a private limited company.[3] The company expanded into the United States in 2016, establishing operations after a year of planning.[1] Further growth in the US market was reported in 2017 and 2023 through new offices and the development of local charitable activity.[2]
In 2018, the Leicester Mercury reported on Paul Rowlett’s earlier business difficulties and the subsequent establishment and growth of Everything Branded following the collapse of his previous company.[4] In 2019, Paul Rowlett, CEO, discussed the growth of Everything Branded and his role in developing the company after being homeless.[5]
In 2019, Rob Hayes was appointed Group Commercial Director to support the company’s development.[6]
Everything Branded has also been included in Forbes Advisor's list of leading promotional products companies.[7]
EverythingBranded, which previously operated under its parent company Charles Alexander Distribution (CAD), has grown from a home-based startup to a global business with offices in 10 countries worldwide
Timeline
2010: The company launched in the UK.
2016: Expansion into the US market began.
2017: The company invested in state-of-the-art office space in both Leicester, UK and Las Vegas to accommodate growth.[8][9]
2018: Expansion continued with the launch into the Canadian market.
2019: The company launched a website for the Republic of Ireland.
2021: Australia
2023: EverythingBranded launched its operations in New Zealand
2025: Operations were started in Singapore, UAE and South Africa.
Charity and partnerships
The company has supported community initiatives in both the UK and the US. In 2023, it launched Everything Community USA from its Las Vegas office, making initial donations to Help of Southern Nevada and the Nevada Partnership for Homeless Youth.[2]
In the UK, Everything Branded has partnered with the Leicester Riders basketball club as an official merchandise supplier, providing branded products for game-night giveaways and the club’s retail merchandise range.[10]
See also
References
- ^ a b "EverythingBranded.co.uk expands into USA market". Sourcing City News. 10 October 2016. Retrieved 2025-11-18.
- ^ a b c "Expanding Across The Pond". PPAI. Retrieved 2025-11-18.
- ^ "EVERYTHING BRANDED LIMITED". Companies House. Retrieved 2025-11-18.
- ^ "Leicester businessman Paul Rowlett on being bust at 22 – and bouncing back". Leicester Mercury. 6 September 2018. Retrieved 2025-11-25.
- ^ "Everything Branded owner Paul Rowlett: From homeless to multi-millionaire Leicester businessman". BusinessLive. 8 July 2019. Retrieved 2025-11-25.
- ^ "EverythingBranded welcomes new Group Commercial Director". Love Business East Midlands. Retrieved 2025-11-18.
- ^ "6 Best Promotional Products Companies". Forbes Advisor. 19 March 2024. Retrieved 2025-11-25.
- ^ "Expanding Across The Pond". PPAI - Promotional Products Association International. Retrieved 2025-12-04.
- ^ Central, A. S. I. (2018-06-25). "Q&A: EverythingBranded USA Plans West Coast Expansion". members.asicentral.com. Retrieved 2025-12-04.
- ^ Fontaine, Ashley (27 August 2023). "Leicester Riders renew partnership with Everything Branded". Leicester Riders - Riders Basketball – Britain's oldest professional basketball team. Leicester Riders. Retrieved 2025-11-18.
External links
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