Draft:Daring

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Daring Foods, Inc. (commonly known as Daring) is an American food company that produces plant-based chicken products. The company develops meat alternatives made from plant-derived ingredients and sells its products primarily in the United States.

Daring Foods was founded in 2018 by Ross Mackay.

The company launched with a focus on plant-based chicken products designed to replicate the taste and texture of conventional poultry. Daring expanded its distribution through retail grocery channels in the United States.

In 2025, Daring Foods was acquired by v2food, an Australian plant-based food company, with strategic involvement from Ajinomoto, a Japanese food company.

Daring produces a range of plant-based chicken products, including:

• Original plant-based chicken pieces
• Breaded and flavoured varieties
• Diced and shredded formats

The products are made from plant-derived proteins, including soy or pea protein, combined with oils, seasonings, and other ingredients.

Daring operates within the consumer packaged goods (CPG) sector.

The company distributes its products through retail grocery channels in the United States and has also pursued foodservice partnerships. Manufacturing is carried out through a combination of internal capabilities and third-party production partners.

• Plant-based meat
• Meat analogue

Category:Food and drink companies of the United States Category:Companies established in 2018