Draft:CrowdFarming

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Draft:CrowdFarming
  • Comment: In addition it is very important that you reply to the multiple WP:COI queries on your talk page. ChrysGalley (talk) 11:48, 17 July 2026 (UTC)
  • Comment: AI appears to have been used here and there are big gaps between what the draft text says and the source wording (e.g. reference 4). ChrysGalley (talk) 11:45, 17 July 2026 (UTC)
  • Comment: Every link I clicked is suspiciously dead. Sulfurboy (talk) 22:45, 16 July 2026 (UTC)
  • Comment: This is wrong in many ways.
    Firstly, I assume this has been AI-generated, which is not allowed.
    Secondly, the sources are cited as if they are all offline, whereas I expect most, if not all, of them are available online somewhere. Please cite online sources where possible, for obvious reasons.
    Thirdly, there are 31 citations in this draft, half of which are to source #2, what I can only assume is an internal report of some sort of the organisation in question. Half of the remainder are also to primary sources: #6 and #7 (at least) are press releases, and #1 is shown as "Wikipedia draft", whatever that means.
    We are not interested in what this organisation wants to say about itself; that is considered pure promotion here (see WP:YESPROMO). We want instead to know what reliable and independent secondary sources have said about it, and what in their view makes it worthy of note according to our notability guideline for companies, WP:NCORP. DoubleGrazing (talk) 12:27, 14 July 2026 (UTC)


CrowdFarming
TypeSociedad Limitada
IndustryAgrotech, e-commerce
Founded2017
FoundersGonzalo Úrculo, Gabriel Úrculo, Juliette Simonin, Moisés Calviño
Headquarters
Madrid
,
Spain
Area served
Europe
Key people
Gonzalo Úrculo (co-founder & CEO)
Juliette Simonin (co-founder & COO)
ProductsDirect-to-consumer marketplace, agricultural adoptions, seasonal boxes, monthly subscriptions
Revenue€85.17 million (2025, combined with La Ruche qui dit Oui !)
SubsidiariesLa Ruche qui dit Oui !
Websitewww.crowdfarming.com

CrowdFarming is an online marketplace based in Madrid, Spain, that connects European farmers directly with consumers.[1] The platform cuts out conventional supermarket middlemen entirely. Instead of buying food from retail shelves, customers can either purchase products directly from growers or "adopt" an agricultural unit—such as a fruit tree, a plot of land, or an animal—to receive its harvest at a later date.[2]

History

Origins

The concept grew out of Naranjas del Carmen, a citrus orchard in Valencia, Spain.[3] Two brothers, Gonzalo and Gabriel Úrculo, inherited the farm but found it financially unsustainable to sell their crops in bulk to local cooperatives, which subsequently sold them to supermarkets at low wholesale rates. To bypass this, they launched a website to sell directly to end-consumers, allowing them to communicate directly with their customers and share their farming experiences while transitioning to organic agriculture. They subsequently experimented with allowing customers to sponsor individual orange trees; in exchange, sponsors received the entire harvest from their designated tree.[3]

Founding and expansion

Following the success of the tree-sponsorship model, which attracted interest from other local farmers, the Úrculo brothers partnered with Juliette Simonin and Moisés Calviño in 2017 to launch CrowdFarming.[4] The platform was designed to handle digital marketing, logistics, payment processing, and customer service, allowing farmers to focus strictly on agricultural production.[4]

In October 2021, CrowdFarming closed a Series A funding round co-led by Seaya Ventures, Q-Impact, and Triodos Food Transition Europe Fund.[5] Around the same time, the company received the SME of the Year (Premio Pyme del Año) award for Madrid from the Madrid Chamber of Commerce.[6] In September 2023, the European Investment Bank (EIB) granted the company a €15 million venture debt loan under the InvestEU initiative to improve its software capabilities and scale its European operations.[1]

During this period, CrowdFarming joined forces with the French food assembly network La Ruche qui dit Oui ! (known as Marktschwärmer in German-speaking regions), integrating their customer base and utilizing their network of local pickup hubs to implement new local logistics solutions.[7]

Business model

On the CrowdFarming marketplace, participating farmers set their own pricing rates based on actual production costs rather than market speculation, shielding them from retail price wars.[8] CrowdFarming adds a commission fee to this baseline price to cover marketplace operations, payment gateway fees, transport logistics, and customer support.

This pricing structure is designed to provide farmers with stable, predictable budgets, helping them maintain year-round employee contracts instead of relying exclusively on seasonal labor.[9] It also provides cash reserves to fund long-term agricultural maintenance, such as planting cover crops to prevent soil erosion during heavy rains.[9]

Environmental impact

Farmers selling through CrowdFarming are subject to strict environmental criteria. They must be certified organic or actively transitioning to organic certification, with an additional emphasis on implementing regenerative agricultural techniques to restore soil health.[1][10]

Because crops are only harvested after they have been ordered, the model eliminates the need for energy-intensive, long-term cold storage.[10] Additionally, the platform defines food quality based on taste and nutrient density rather than visual aesthetics, which significantly reduces on-farm food waste.[10]

References

  1. ^ a b c "InvestEU: The EIB and CrowdFarming sign loan to support a sustainable food supply chain and organic farmers in Europe". European Investment Bank. 13 September 2023. Retrieved 15 July 2026.
  2. ^ "Adoptez un arbre | CrowdFarming sur Télématin France 2". Frankfurter Allgemeine Zeitung (in German). 20 March 2020. Retrieved 15 July 2026.
  3. ^ a b "„Wenn der Kunde Orangen im Juni möchte, können wir sie ihm nicht liefern"". Süddeutsche Zeitung (in German). 10 November 2016. Retrieved 15 July 2026.
  4. ^ a b "Crowdfarming raises Series a funding, co-led by Seaya Ventures, Q-Impact and Triodos". Webcapitalriesgo.com. 7 October 2021. Retrieved 15 July 2026.
  5. ^ Butcher, Mike (4 July 2024). "Spain's exposure to climate change helps Madrid-based VC Seaya close €300M climate tech fund". TechCrunch. Retrieved 15 July 2026.
  6. ^ "La empresa CrowdFarming S.L, Premio Pyme del Año Madrid 2021" (in Spanish). Cámara de Comercio de Madrid. 19 August 2021. Retrieved 15 July 2026.
  7. ^ "Mega-Fusion von CrowdFarming: 10.000 Landwirte erreichen 1,5 Mio. Kunden". Agrarheute (in German). 15 February 2024. Retrieved 15 July 2026.
  8. ^ "Crowdfarming: Wenn Kleinbauern Ketten sprengen – und was Verbraucher davon haben". Stern (in German). 2020. Retrieved 15 July 2026.
  9. ^ a b Navarro, Julia (17 July 2025). "Agricultura sostenible, alimentos ecológicos y cambio climático" (Podcast) (in Spanish). Entreculturas. Retrieved 15 July 2026.
  10. ^ a b c "Environnement : le crowdfarming à la rescousse de l'agriculture raisonnée" (in French). France Info. 17 November 2020. Retrieved 15 July 2026.

Category:E-commerce companies of Spain Category:Agriculture companies of Spain Category:Internet properties established in 2017 Category:Companies based in Madrid

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