Draft:Breethe

Submission declined on 19 April 2026 by Meadowlark (talk).

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Declined by Meadowlark 4 months ago. Last edited by Meadowlark 4 months ago. Reviewer: Inform author.

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Comment: This draft does not demonstrate that your subject qualifies for a Wikipedia article. Please see WP:42 for more information on what kind of sources you need to present. At least three sources that meet all three criteria in WP:42 are required. In particular, interviews with or sources written by people connected with the app are not considered independent. Most of the sources have only a brief, passing mention of Breethe. In-depth reviews are needed. Meadowlark (talk) 04:24, 19 April 2026 (UTC)

Comment: In accordance with the Wikimedia Foundation's Terms of Use, I disclose that I have been paid by my employer for my contributions to this article. ~2026-10665-67 (talk) 19:00, 17 February 2026 (UTC)

Breethe is a meditation and wellness mobile application for iOS and Android devices that offers guided meditation, sleep content, and mental wellness programs on a subscription basis.

History

Breethe was founded by Lynne Goldberg, Garner Bornstein, Pierre Le Lann, and Laurence Ardouin. The app launched in March 2015 under the name "OMG. I Can Meditate!" Goldberg, a former corporate executive who became a meditation teacher. Bornstein, a Montreal tech entrepreneur who previously co-founded Airborne Entertainment, brought business and technical experience to the venture.^[1]The New York Times described Breethe as “built around a recovering "type-A businesswoman," reflecting Goldberg's personal journey from a high-stress corporate career to meditation teacher.” ^[2]

Features

The app provides over 1,700 tracks including guided meditations, hypnotherapy, sleep stories, breathing exercises, and music therapy. The platform also includes six AI-based coaching programs covering topics such as sleep, relationships, and parenting.^[3]

COVID-19 Response

During the COVID-19 pandemic, Breethe provided free subscriptions to healthcare workers and first responders.^[4]

Reception

In 2018, PBS's Independent Lens blog reviewed the app as "a lovely idea" and "a personal meditation app that's mostly well executed," while noting that "the best aspects of it require a subscription."^[5] The New York Times' Wirecutter included Breethe in its meditation app guide, describing the app as offering "a personalized approach in English or Spanish" with alternative therapy options. The review noted that the app's AI coaches may require multiple message exchanges before providing helpful guidance, compared to more responsive features in competing applications.^[6]

W Magazine featured the app in a 2022 sleep products guide.^[7]

According to app analytics firm Sensor Tower, Breethe generated one million dollars in annual revenue in 2018.^[8]

References

^ Delean, Paul (2015-03-23). "OMG! It's a meditation app". Montreal Gazette. Postmedia Network Inc. Retrieved 2026-02-17.
^ Hess, Amanda (2019-07-17). "The App That Tucks Me In at Night". The New York Times. Retrieved 2026-02-17.
^ Reiss, Dawn. "The Best Meditation Apps". Wirecutter. The New York Times Company. Retrieved 2026-02-17.
^ Perez, Sarah (2020-05-28). "Meditation and mindfulness apps continue their surge amid pandemic". TechCrunch. Retrieved 2026-02-17.
^ Independent Lens (2018-07-09). "The Pursuit of App-iness: Can Tech Help Soothe Anxiety?". Independent Lens. PBS. Retrieved 2026-02-17.
^ Reiss, Dawn. "The Best Meditation Apps". Wirecutter. The New York Times Company. Retrieved 2026-02-17.
^ Lieberman, Maryam (2022-07-21). "How to Have the Best Night's Sleep Without Melatonin". W Magazine. Retrieved 2026-02-17.
^ Leswing, Kif (2018-12-20). "Million dollar babies: 164 companies made their first $1 million from Apple's US App Store this year, powered by in-app subscriptions". Business Insider. Retrieved 2026-02-17.

[1] Delean, Paul (2015-03-23). "OMG! It's a meditation app". Montreal Gazette. Postmedia Network Inc. Retrieved 2026-02-17.

[2] Hess, Amanda (2019-07-17). "The App That Tucks Me In at Night". The New York Times. Retrieved 2026-02-17.

[3] Reiss, Dawn. "The Best Meditation Apps". Wirecutter. The New York Times Company. Retrieved 2026-02-17.

[4] Perez, Sarah (2020-05-28). "Meditation and mindfulness apps continue their surge amid pandemic". TechCrunch. Retrieved 2026-02-17.

[5] Independent Lens (2018-07-09). "The Pursuit of App-iness: Can Tech Help Soothe Anxiety?". Independent Lens. PBS. Retrieved 2026-02-17.

[6] Reiss, Dawn. "The Best Meditation Apps". Wirecutter. The New York Times Company. Retrieved 2026-02-17.

[7] Lieberman, Maryam (2022-07-21). "How to Have the Best Night's Sleep Without Melatonin". W Magazine. Retrieved 2026-02-17.

[8] Leswing, Kif (2018-12-20). "Million dollar babies: 164 companies made their first $1 million from Apple's US App Store this year, powered by in-app subscriptions". Business Insider. Retrieved 2026-02-17.

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