Draft:Brander Group

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Draft:Brander Group
  • Comment: Directories or being included in lists (i.e. List of Fastest Growing, etc.) is trivial and does not convey notability. Other sources are either unreliable, make no mention of Brander so not useful, routine coverage and/or based on what they say about themselves. S0091 (talk) 16:19, 25 June 2024 (UTC)
  • Comment: Added more sources, including a recent profile in Inc. Magazine that provides detail about revenue, number of employees, and background. There are a number of high quality sources in here. Financial Times, Inc., Fortune, Phoenix Business Journal, that are about the company. (User:Samnyasa) 1 March 2024 (UTC)
  • Comment: This draft cites interviews, company profiles and award pages which aren't deemed proper sources on Wikipedia. --Johannes (Talk) (Contribs) (Articles) 12:25, 22 October 2023 (UTC)
Brander Group, Inc.
TypePrivate
IndustryInformation technology
Founded2016; 10 years ago (2016)[1] in Las Vegas, Nevada, USA
FounderJake Brander
Headquarters
Los Angeles, California
,
United States
Number of locations
3
Area served
Worldwide
Services
RevenueDecrease US$200 million[1] (2023)
Number of employees
15[1]
Websitebrandergroup.net

Brander Group is a privately held American brokerage firm specializing in the resale of IP Addresses, and information technology consultancy located in the Southwest United States, with offices in Las Vegas, Nevada; Scottsdale, Arizona; and Los Angeles, California.

Since 2017, Brander Group has owned and operated IPv4 Connect, an online marketplace for buying IPv4 addresses. "Crunchbase Profile: Ipv4 Connect". Crunchbase. 2017.

As one of just a small number of officially qualified brokers to resell IP addresses in the United States for the American Registry for Internet Numbers (ARIN),[2] and for United States government agencies like the US Department of Agriculture,[3] Brander Group has facilitated the resale of millions of IPv4 addresses since its founding in 2016.

Brander Group's brokerage division works primarily with large institutions like internet service providers, universities,[4] and telecommunications companies, many of whom have large blocks of legacy IPv4 addresses, that are sold when they migrate to the newer standard of IPv6.[5] IPv4 addresses have become increasingly valuable, despite the newer standard of IPv6 being officially adopted in 2012.[6]

History

Brander Group was founded in 2016 in Las Vegas, Nevada, as a resale broker of IPv4 addresses IPv4 address exhaustion. [7]

Founder Jake Brander had been working in IP sales, and began to find and repurpose IPv4 addresses.[8] Often, they had been issued to large institutions in bulk decades earlier and never used.[9]

In 2016, its first year in business, Brander Group generated $15 million in revenue, which had grown to $200 million in 2023.[1] In 2022, it made a sale of 1.7 million IPv4 addresses, one of the largest IP transfers of that year.[10]

IPv4 addresses were created in 1983 by the Internet Assigned Numbers Authority (IANA), with a finite 32-bit number of addresses. With the growth of the internet and mobile devices, the initial 4.2 billion IPv4 addresses were exhausted in 2019.[11]

Despite the introduction of much more abundant IPv6 addresses, IPv4 remains popular, and its scarcity has increased its value considerably.[12] A secondary market for unused or previously used IPv4 addresses has emerged with large companies like Amazon buying 8 million IP addresses from MIT in 2017.[13]. Having been previously used, IP addresses in large blocks often require a complicated process to remove from IP blacklists, and to negotiate readdressing with regional internet registries.

In 2021, the company relocated its headquarters to Scottsdale, Arizona, and maintains offices in Las Vegas and Los Angeles, U.S.

Philanthropy

Brander Group is involved in a number of charities in the Scottsdale, Arizona area, including Dress for Success, Make-A-Wish Foundation, Feed My Starving Children, and the Scottsdale Sagauros, who host an annual fundraiser that raised over $1 million for the Phoenix Children's Hospital in 2022.[14]

See also

References

  1. ^ a b c d Sladovnik, Sydney (28 February 2024). "How I Fixed My Company's Culture After Losing Half My Staff". Inc.
  2. ^ "ARIN Qualified Facilitators". American Registry for Internet Numbers. 29 February 2024.
  3. ^ Zaleski, Gene (25 October 2023). "Orangeburg County tax increase confirmed". The Times and Democrat.
  4. ^ "Direct Contact Affiliates". North Carolina Independent Colleges and Universities. 2021.
  5. ^ Račkauskas, Edvinas (30 December 2021). "IP Legacy Space Explained". IPXO Internet Protocol Blog.
  6. ^ Kumar, Ajay (27 November 2015). "Understanding the IPv4 Secondary Market". APNIC.
  7. ^ Khalid, Amrita (2021). "How This CEO Turned the World's IP Address Shortage Into a Golden Opportunity". Inc.
  8. ^ Khalid, Amrita (2021). "How This CEO Turned the World's IP Address Shortage Into a Golden Opportunity". Inc.
  9. ^ "North America Just Ran Out of Old-School Internet Addresses. And that's a good thing". Wired. September 2015.
  10. ^ M R, Ritu (Sep 23, 2022). "Brander Group accomplishes USD 87 million worth IPv4 addresses sale". Global Economics.
  11. ^ "The IPv4 party is over". Noction. Nov 27, 2019.
  12. ^ Hale, Craig (August 1, 2023). "AWS will start charging customers for public IPv4 addresses". Yahoo News.
  13. ^ McNamara, Paul (Apr 21, 2017). "MIT selling 8 million coveted IPv4 addresses; Amazon a buyer". Network World.
  14. ^ "Scottsdale 20/30 Club rebrands as 'The Saguaros,' donates to Phoenix Children's Hospital". KTAR News. Aug 7, 2022.

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