Draft:Benetas

Submission declined on 18 August 2026 by Ktkvtsh (talk). This draft reads like an advertisement. Wikipedia is an encyclopedia, not a platform for promotion or marketing. Drafts that are exclusively promotional may be deleted without notice. Wikipedia articles must be written neutrally in a formal, impersonal, and dispassionate way. They should not read like a blog post, advertisement, or fan page. Rewrite the draft to remove: promotional language: see Words to watch; personal commentary: opinions or direct addresses to the reader; informal language. Instead, only summarize in your own words a range of independent, reliable, published sources that discuss the subject. If you have a conflict of interest (e.g. you are the subject, an employee, or a relative) or are being paid to edit, you must disclose this to comply with Wikipedia's Terms of Use. If you would like to continue working on the submission, click on the "Edit" tab at the top of the window. If you have not resolved the issues listed above, your draft will be declined again and potentially deleted. If you need extra help, please ask us a question at the AfC Help Desk or get live help from experienced editors. Please do not remove reviewer comments or this notice until the submission is accepted. Where to get help If you need help editing or submitting your draft, please ask us a question at the AfC Help Desk or get live help from experienced editors. These venues are only for help with editing and the submission process, not to get reviews. If you need feedback on your draft, or if the review is taking a lot of time, you can try asking for help on the talk page of a relevant WikiProject. Some WikiProjects are more active than others so a speedy reply is not guaranteed. How to improve a draft Wikipedia:Contributing to Wikipedia – a basic overview on how to edit Wikipedia. Help:Wikitext – how to use the markup Help:Referencing for beginners – how to include references Wikipedia:Article development – how to develop your article Wikipedia:Writing better articles – how to improve your article Wikipedia:Verifiability – make sure your article includes reliable third-party sources You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article. Improving your odds of a speedy review To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags. Add tags to your draft Editor resources Easy tools: Citation bot (help) | Advanced: Fix bare URLs Declined by Ktkvtsh 42 hours ago. Last edited by Ktkvtsh 42 hours ago. Reviewer: Inform author. Resubmit Please note that if the issues are not fixed, the draft will be declined again.

Submission declined on 4 August 2026 by RustyOldShip (talk). This draft's references do not show that the subject meets Wikipedia's criteria for inclusion for organizations and companies. The draft requires multiple published secondary sources that: provide significant coverage: discuss the subject in detail, excluding routine coverage like product launches, staff appointments, or financial reports and listings in databases or listicles; are reliable: from reputable outlets with editorial oversight; are independent: not connected to the subject, such as press releases, the subject's own website, or sponsored content. Please add references that meet all three of these criteria. If none exist, the subject is not yet suitable for Wikipedia. This draft is not written from a neutral point of view. Wikipedia articles must be written neutrally in a formal, impersonal, and dispassionate way. They should not read like a blog post, advertisement, or fan page. Rewrite the draft to remove: promotional language: see Words to watch; personal commentary: opinions or direct addresses to the reader; informal language. Instead, only summarize in your own words a range of independent, reliable, published sources that discuss the subject. Declined by RustyOldShip 15 days ago.

• Comment: overly promotional. WP:PEACOCK Ktkvtsh (talk) 03:19, 18 August 2026 (UTC)

• Comment: The article reads like a company's about page, not like an encyclopedia, and has scant sources which aren't Benetas or closely associated with it. To improve it, I suggest changing to a more neutral tone (the article shouldn't sound like promotion) and independent sources (e.g. can you find articles about Benetas in the West Australian / the Sydney Morning Herald / similar?) to show notability. RustyOldShip (talk) 02:57, 4 August 2026 (UTC)

Benetas is an Australian not-for-profit organisation based in Victoria. Founded in 1948, it provides residential aged care, home care, respite services, and retirement living services across metropolitan Melbourne and regional Victoria, and employs more than 2,000 staff.^[1][2]

Benetas was established in 1948 by volunteers associated with the Anglican Diocese of Melbourne to provide support for older people in Victoria.^[1] The organisation later became known as Benetas, reflecting a broader aged care and community services focus while retaining its Anglican heritage.^[1]

In 2013, The Age reported on Benetas' 65th anniversary and its involvement in community and cultural programs for older Victorians, including a commemorative music commission performed at St Paul's Cathedral in Melbourne.^[3]

In 2018, Benetas proposed a merger with Macedon Ranges Health. According to Herald Sun reporting, the proposal involved more than A$60 million in planned investment in aged care, retirement living, and community services in the Macedon Ranges region over an eight-year period, including expansion of the New Oaks aged care home in Gisborne.^[4]

Benetas operates across several areas of aged care service delivery.

Benetas provides home care and support services for older people living in the community, including personal care, nursing, allied health, transport, meal support, and home assistance services. It is listed as an approved provider on the Australian Government's My Aged Care platform.^[5][6]

The organisation operates residential aged care homes in Melbourne and regional Victoria, including locations in Altona Meadows, Brunswick West, Camberwell, Clarinda, Glenroy, Heidelberg, Roxburgh Park, Frankston, Gisborne, Mornington, Traralgon, California Gully, and Kangaroo Flat.^[7]

Benetas provides in-home respite, day respite, and residential respite services for older people and their carers in Victoria.^[8]

Benetas operates retirement living communities in Victoria, including Bridgewater Lake Retirement Estate, St John's Rise Retirement Village, The Oaks Retirement Community, Dalkeith Heights Retirement Village, Eastwood Retirement Village, and St Laurence Court Community.^[9][10]

Benetas has undertaken several acquisitions and development projects in Victoria.

In 2022, Benetas acquired Bridgewater Lake Retirement Estate in Roxburgh Park from Parks Villages, a transaction reported by The Senior.^[11]

In 2025, Benetas announced the acquisition of Moran Roxburgh Park, a residential aged care home in Melbourne's north.^[12] The same year, it purchased a development site within Keyton's Sherwin Rise retirement village in Wollert for a planned aged care home.^[13]

In late 2025, Benetas acquired The Oaks Retirement Community in Croydon from Australian Unity.^[14] In 2026, it announced an agreement to purchase Eastwood Retirement Village in Bairnsdale, marking its entry into the East Gippsland region.^[15]

Benetas has participated in research projects concerning ageing, social isolation, and technology use among older people. In 2013, The Age reported on a collaboration between Benetas and researchers from the University of Melbourne investigating whether tablet and broadband technologies could reduce social isolation among older people receiving community aged care services. The project was supported through university and Australian Research Council funding.^[16]

Benetas also leads the federally funded Centre for Cultural Diversity in Ageing, which provides resources and support for culturally inclusive aged care services.^[17]