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Basch Helps is a London-based organisation providing support to families experiencing financial hardship during pregnancy and early parenthood. The organisation operates a range of services designed to provide both immediate assistance and longer-term support, including its AngelBox programme, which distributes essential baby items to families across London.
History
Basch Helps was established in London during the first COVID-19 lockdown by a group of professionals including Moosa Berjaoui, Bader Berj, Alaa Abuesba, Anesia Ferreira, and James Richards.
The organisation was founded in response to gaps in access to essential baby items during the pandemic, particularly for families experiencing financial hardship. Its development was informed by the founders’ professional backgrounds as well as lived experiences of childhood poverty.
Initially operating on a small scale from a residential setting, the organisation began by assembling and distributing basic supplies to families in need. As demand increased, Basch Helps expanded its operations, transitioning from a local initiative into a more structured service.
Growth accelerated during the cost of living crisis, as rising living costs, housing instability, and limitations within welfare support systems contributed to increased demand for assistance.[1][2]
Over time, Basch Helps has implemented more advanced coordination and digital systems to support service delivery at scale, with a focus on accessibility and service management.
Services
AngelBox
The organisation’s primary service is the AngelBox, which provides tailored packages of essential baby items to families.
Each AngelBox typically contains items including nappies, clothing, hygiene products, and baby equipment such as cots or feeding tools. Items are sourced as new and selected based on the specific needs of each infant.[3][4]
Basch Helps has reportedly supported over 11,000 newborns across London.
The service is designed to provide rapid support, often delivering within a short timeframe, and primarily supports families experiencing financial hardship, homelessness, or limited access to public funds.[3][4]
Integrated support model
Basch Helps operates a system described as a “cycle of care”, combining multiple forms of support across different stages of need.
This includes:
- Immediate support through AngelBox
- Guidance and information through Parent Space
- Community engagement through Mama Corner
- Progression support through business advisory initiatives
This approach aims to provide both short-term relief and longer-term pathways toward stability and independence.
Digital and community services
The organisation has developed a number of digital and community-based initiatives, including:
- An AngelBox tracking system allowing parents and referring professionals to monitor applications
- Parent Space, offering guidance and signposting to support services
- Mama Corner, a digital platform for shared experiences and access to information
- A Mama Business Advisory programme supporting parents exploring income-generating opportunities
These services were introduced to improve access, communication, and ongoing engagement.
Recognition
Basch Helps has been involved in regional health and community initiatives, including participation in the North West London Integrated Care Board (NWL ICB) Health Equity Summit.
The summit brings together healthcare providers, local authorities, and community organisations to address inequalities in health outcomes and access to services.
The organisation’s involvement reflects its contribution to early years support and wider efforts addressing the relationship between financial hardship and health outcomes.
Impact
Basch Helps has supported thousands of families across London through its services.
The AngelBox programme has been described as a “lifeline” for families experiencing financial hardship during the cost of living crisis.[3]
Recipients include a wide range of families, including lone parents, asylum seekers, and individuals experiencing mental health challenges or housing instability.[3][4]
Reception and media coverage
Basch Helps has received coverage in UK national media, including:
- The Evening Standard, which reported on the organisation’s role in supporting families during the cost of living crisis[3]
- The Independent, which highlighted the impact of the AngelBox programme and increasing demand for support[4]
See also
External links
References
- ^ "On The Breadline: How Basch Helps is supporting Londoners struggling under burden of cost of living crisis". Evening Standard. 14 December 2022.
- ^ "Charity helping struggling parents: 'We arrived to find the mother in a trance, having not slept for days'". The Independent. 14 December 2022.
- ^ a b c d e Cite error: The named reference
standardwas invoked but never defined (see the help page). - ^ a b c d Cite error: The named reference
independentwas invoked but never defined (see the help page).
References
- ^ "On The Breadline: How Basch Helps is supporting Londoners struggling under burden of cost of living crisis". Evening Standard. 14 December 2022.
- ^ "Charity helping struggling parents: 'We arrived to find the mother in a trance, having not slept for days'". The Independent. 14 December 2022.
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