Draft:BREADS BAKERY

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Draft:BREADS BAKERY


Breads Bakery Breads Bakery is a popular New York City-based artisan bakery celebrated for its handmade breads and pastries. Breads is well-known for its chocolate babka, which was named "Best of NY Chocolate Babka" by New York Magazine and listed among the New York Times' 25 Essential Pastries to Eat in New York City [1]. The bakery has also received acclaim for its baguette[2] and croissant[3]; additionally, Breads’ rugelach was awarded “Absolute Best Rugelach” by New York Magazine[4]. Due to its positive reputation, Breads Bakery has been recognized by numerous media outlets as one of the most relevant bakeries in the United States. Founded in 2013 in Union Square, Breads Bakery has expanded to six locations across New York City, including outposts in Union Square, the Upper West Side, Bryant Park, the Upper East Side, Rockefeller Center, and Brooklyn Bridge Park. The bakery operates as a zero-waste facility and partners with local shelters and soup kitchens to address food insecurity in New York City[5].

Founding and early recognition (2013) Breads Bakery opened its first location in 2013 in Union Square, Manhattan, situated near the vibrant Union Square Greenmarket. Shortly after opening, the bakery gained widespread attention when its signature babka was featured in New York Magazine's Best of New York issue in March 2013[6]. The feature is widely credited with sparking a citywide enthusiasm for the traditional Jewish pastry, with food writers coining the phrase "BB before Breads, AB after Breads" to describe the cultural moment the bakery helped create[7].

Expansion (2015–2020) Breads Bakery opened a kiosk in Bryant Park in May 2015, followed by a full location on the Upper West Side in February 2016. The Upper West Side opening saw the reintroduction of the Concord Cake, which received strong reviews and reception[8]. That same year, New York Magazine named Breads Bakery's rugelach the best in New York City.

Collaborations and new locations (2021–present) In November 2021, Breads Bakery opened a location on the Upper East Side, introducing a new interpretation of the black-and-white cookie that was spotlighted by Time Out New York[9]. The Rockefeller Center location followed in November 2022; its opening was celebrated in collaboration with Today show correspondent Al Roker[10]. In October 2023, television personality and food writer Phil Rosenthal co-created a double chocolate babka with the bakery[11]. In May 2024, a collaboration with Martha Stewart resulted in a limited-edition offering[12], followed by a partnership with chef Jean-Georges Vongerichten in August 2024[13]. In March 2025, Breads Bakery partnered with Eleven Madison Park to release its first vegan babka.

In July 2025, Breads Bakery expanded to Brooklyn with a kiosk in Brooklyn Bridge Park, introducing Babka Pizza as a location-exclusive item[14]. Around the same time, Condé Nast Traveler named babka the defining dessert of New York City[15], and Salt & Straw debuted a babka ice cream made in collaboration with Breads Bakery[16].

Menu Breads Bakery's menu centers on artisan breads and pastries drawing from Jewish, French, and New York baking traditions. Core menu items include: Babka — The bakery's flagship item, offered in chocolate and cinnamon varieties, among other seasonal and collaborative flavors. A vegan version, developed with Eleven Madison Park, launched in 2025. Sourdough Bread — Made using a traditional long-fermentation process; available in a baguette-style format. Baguette — Recognized as one of the best baguettes in New York City by French Morning. Croissant — Awarded "Best Croissant in NYC" by French Morning. Made with high-quality butter using classic French lamination technique. Challah — A braided, slightly sweet bread associated with Jewish culinary tradition; available fresh throughout the week. Scrambled Egg Sandwich — A signature savory offering served on house-baked bread with house-made spreads. Black and White Cookie — The bakery's own interpretation of the classic New York cookie, featuring a cake-like base with chocolate and vanilla glaze. A variety of freshly-made sandwiches and salads to-go or to stay. Seasonal Offerings and rotating items emphasizing local, seasonal ingredients. Locations As of 2026, Breads Bakery operates six locations in New York City: Union Square, Bryant Park, Upper West Side, Upper East Side, Rockefeller Center, Brooklyn Bridge Park. Community Involvement Breads Bakery operates as a zero-waste facility. The bakery partners with local shelters and soup kitchens in New York City to address food insecurity, donating surplus baked goods to community organizations. The Breads brand has also participated in charitable fundraisers and community events across New York City.

Notable Media Forbes New York Magazine Wall Street Journal Forbes Today Show Forbes Time Out New York Bon Appetit Infatuation

Categories: Bakeries in New York City · Restaurants in Manhattan · Companies established in 2013 · Food and drink companies of New York · Jewish cuisine · Zero-waste organizations · Artisan bakeries

References

  1. ^ "The 25 Essential Pastries to Eat in New York City". The New York Times. The New York Times.
  2. ^ "Breads Bakery Wins Best Baguette New York 2022 Competition At French Consulate". Forbes. Forbes.
  3. ^ "Breads Bakery Takes Home the 2025 Award for Best Croissant in New York". Frenchly. Frenchly.
  4. ^ "The Absolute Best Rugelach in New York". Grub Street. Grub Street.
  5. ^ "Union Square Partnership announces results of waste characterization study". Waste Today. Waste Today.
  6. ^ "Best of New York". New York Magazine. New York Magazine.
  7. ^ "101 Things We Hope to Eat Again Soon". Grub Street. Grub Street.
  8. ^ "Whipping Up a Sweet Homage to an Old Upper West Side Bakery". The Wall Street Journal. The Wall Street Journal.
  9. ^ "Breads Bakery has reinvented the iconic black and white cookie". Time Out New York. Time Out New York.
  10. ^ "The new Breads Bakery at Rockefeller Center will sell these exclusive baked goods". Time Out New York. Time Out New York.
  11. ^ "Everybody Loves Babka, Especially Phil Rosenthal". Forbes. Forbes.
  12. ^ "Martha Stewart and Breads Bakery are collaborating on a new babka". Time Out New York. Time Out New York.
  13. ^ "Breads Bakery Partners With Celebrity Chef For Latest Babka Collaboration". Forbes. Forbes.
  14. ^ "Babka pizza is coming to Brooklyn Bridge Park courtesy one of NYC's best bakeries". Time Out New York. Time Out New York.
  15. ^ "50 States, 50 Desserts: America's Favorite Sweet Treats". Conde Nast Traveler. Conde Nast Traveler.
  16. ^ "Salt & Straw has finally opened up shop in NYC". Time Out New York. Time Out New York.

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