Draft:Audicus

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Draft:Audicus
  • Comment: This appears to be an AI assisted draft for both the draft's preparation and some of the wording.
    In addition this isn't demonstrating corporate depth. It may be easier to consider not the company but the product, per WP:NPRODUCT but that too will require better independent sourcing. ChrysGalley (talk) 09:21, 7 July 2026 (UTC)


Audicus
TypePrivate
IndustryHearing aids, health technology
Founded2012
FounderPatrick Freuler
Key people
Patrick Freuler (Founder & CEO)
ProductsHearing aids, hearing aid subscriptions
Websiteaudicus.com

Audicus is an American direct-to-consumer hearing aid company headquartered in New York City. Founded in 2012 by Patrick Freuler, the company sells hearing aids directly to consumers online without requiring an in-person audiologist visit. Audicus was among the first companies to sell customized hearing aids online with remote audiology support, and was named one of Fast Company's Most Innovative Companies in 2024.[1]

History

Founding (2012)

Patrick Freuler founded Audicus in 2012. Freuler had previously worked as a healthcare investor at Bain Capital before founding the company.[2] According to industry publication HearingTracker, Audicus was one of the first companies to sell hearing aids online with remote audiology support, a model it has continued to develop since launch.[3]

The company's original model had customers take an online hearing test and receive hearing aids programmed to their results without a prescription.

FDA rulemaking and OTC hearing aids (2021–2022)

The FDA's rule establishing a category of over-the-counter (OTC) hearing aids — allowing certain hearing aids to be sold directly to consumers without an audiologist fitting — took effect in October 2022. Audicus was among the first retailers to offer OTC-classified hearing aids under the new rule.[4]

Series 2 launch and Audicus Premier subscription (2023)

In August 2023, Audicus launched its Series 2 line of hearing aids alongside a subscription program called Audicus Premier.[5] The Series 2 devices added Bluetooth support for two simultaneous device connections and were reported to be approximately 10 percent smaller than the company's prior generation.[6] HearingTracker has described Audicus Premier as one of the more established subscription and leasing options in the OTC hearing aid market.[7]

Fast Company recognition (2024)

In 2024, Fast Company named Audicus one of its Most Innovative Companies in the medical devices category, citing the company's subscription model and its Series 2 devices. At the time, more than 90,000 people had taken Audicus's online hearing test.[8]

Products

Audicus sells hearing aids for adults with mild to moderate hearing loss. Its devices are manufactured by Sonova, which also produces Phonak prescription hearing aids, and are pre-programmed before shipping using results from either Audicus's own online hearing test or a third-party audiologist.[9]

As of 2026, the company's lineup includes one completely-in-canal (CIC) model, the Mini 2, and several receiver-in-canal (RIC) models, including its newest model, the Ray, introduced in June 2026.

Business model

Audicus sells hearing aids directly to consumers online rather than through the traditional audiologist-fitting channel, using an online hearing test or an uploaded third-party audiogram to program devices before shipping. Through its Audicus Premier program, customers can also lease hearing aids monthly rather than purchasing outright.

According to the National Council on Aging, Audicus offers a 100-day trial period and a two-year manufacturer's warranty on its hearing aids, along with remote adjustment support.[10]

Reception

The National Council on Aging rated the Audicus Mini 2 9.4 out of 10 in 2026 testing, citing high scores for fit and comfort.[11]

HearingTracker, an independent hearing aid review publication, has noted mixed but generally positive customer feedback on the company's sales process and audiology support, with some complaints about return and repair turnaround times.[12]

References

  1. ^ Gupta, Shalene (2024-03-19). "This company wants to take the hassle out of getting and maintaining hearing aids". Fast Company. Retrieved 2024-06-01.
  2. ^ "Audicus Hearing Aids: Everything You Need to Know". HearingTracker. Retrieved 2024-06-17.
  3. ^ "Audicus Hearing Aids: Everything You Need to Know". HearingTracker. Retrieved 2024-06-17.
  4. ^ "Audicus Hearing Aids: Everything You Need to Know". HearingTracker. Retrieved 2024-06-17.
  5. ^ "Audicus Unveils New Line of Hearing Aids, Monthly Subscription Program for Products". The Hearing Review. 2023-08-04. Retrieved 2024-01-01.
  6. ^ "Audicus Unveils New Line of Hearing Aids, Monthly Subscription Program for Products". The Hearing Review. 2023-08-04. Retrieved 2024-01-01.
  7. ^ "Audicus Hearing Aids: Everything You Need to Know". HearingTracker. Retrieved 2024-06-17.
  8. ^ Gupta, Shalene (2024-03-19). "This company wants to take the hassle out of getting and maintaining hearing aids". Fast Company. Retrieved 2024-06-01.
  9. ^ "Audicus Hearing Aids Review". National Council on Aging. 2026-06-04. Retrieved 2026-06-04.
  10. ^ "Audicus Hearing Aids Review". National Council on Aging. 2026-06-04. Retrieved 2026-06-04.
  11. ^ "The Best Invisible Hearing Aids in 2026". National Council on Aging. 2026-06-10. Retrieved 2026-06-10.
  12. ^ "Audicus Hearing Aids: Everything You Need to Know". HearingTracker. Retrieved 2024-06-17.

Category:Hearing aid manufacturers Category:Companies based in New York City Category:Health technology companies Category:American companies established in 2012 Category:2012 establishments in New York (state) Category:Direct-to-consumer companies

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