Draft:Applaydu

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• Comment: Looks like an AI-generated advertisement, which has no place in an encyclopaedia. – ClaudineChionh (she/her · talk · email) 01:22, 3 July 2026 (UTC)

Applaydu is a free mobile educational application developed by Gameloft in partnership with Kinder (Ferrero), launched in August 2020. Designed for children aged 4 to 9, the application offers a digital play environment that combines games, stories, creative activities, and augmented reality features. Additionally, Applaydu enables users to scan Kinder toys to unlock extra digital characters and interactive experiences.^[1][2]

Applaydu was released in August 2020 as a collaboration between Gameloft and Kinder, a brand of Ferrero.^[3][4] The application was designed as a standalone digital platform, offering games and activities that can be enjoyed freely within the app. As an additional feature, children can scan Kinder toys using a mobile device camera, which unlocks extra digital content.^[1][5] Subsequent updates introduced additional content categories, redesigned interfaces, and expanded functionalities.

The name "Applaydu" combines the words "app" and "play". It also references concepts associated with edutainment.

The application includes mini-games, story creation & exploration tools, and customizable avatars. Common Sense Media described it as an app that "looks great and encourages family interaction", while noting it is "more fun than educational".^[6] Some features are available offline; others require an internet connection. Additional content can be unlocked by scanning physical toys or QR codes. The application does not include advertising or in-app purchases and includes a parental control section that allows caregivers to monitor usage and manage screen time.^[6][7] It has received certification from the kidSAFE Seal Program.^[7]

The application is positioned within the edutainment segment. The platform has been involved in the Learning in Families through Technology (LiFT) project at the Department of Education, University of Oxford, which investigates the educational potential of digital technologies used by children and families, with a focus on language development, creativity, and parent–child interaction.^[8] The Educational App Store described the app as "packed full of fun and educational content, with dashes of innovative use of technology".^[9]

Applaydu is available on the Apple App Store and Google Play.^[10] The application supports multiple languages and is available in over 150 countries. As of 2026, the developers report more than 90 million downloads.

Applaydu received recognition from the Parents' Picks Awards.^[11] Children and Media Australia, an independent non-profit organisation, gave the application a positive review, highlighting its safe, ad-free environment and augmented reality features.^[12] The Drum reported on Gameloft's use of augmented reality to integrate Kinder Surprise toys into a digital play experience.^[1] Pocket Gamer covered the application's launch, noting its integration of Kinder Surprise toys with augmented reality gameplay.^[13]

• Gameloft
• Ferrero
• Edutainment
• Augmented reality