Draft:Animaj

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Draft:Animaj
  • Comment: Draft is portrayed in a tone that sounds like its praising the company. CostalCal (talk) 17:00, 7 August 2026 (UTC)
  • Comment: No substantial improvements have been made since the last decline. Devonian Wombat (talk) 10:46, 18 May 2026 (UTC)
  • Comment: Unchecked AI used here. ChrysGalley (talk) 10:47, 22 April 2026 (UTC)


Animaj is a French media company focused on children’s and family entertainment, headquartered in Paris, with offices in London and Madrid.

Founded in 2022 by Sixte de Vauplane, the company focuses on acquiring children’s intellectual properties (IPs) and to turn them into multi-platform franchises by distributing content across platforms including YouTube, streaming services, social media, and music platforms.

Its portfolio includes brands such as Pocoyo, Maya the Bee, HeyKids, and Ozzy Fox.

History

Founding and early development (2022–2023)

Animaj was founded in 2022 by entrepreneur Sixte de Vauplane, who previously co-founded the food delivery company Nestor, later acquired by Elior Group.

Grégory Dray, former Managing Director of YouTube Kids International, joined as co-founder and Chief Business Officer.

The company was established with the objective of developing children’s entertainment franchises adapted to digital distribution, particularly across platforms such as YouTube and streaming services.

Animaj initially raised seed and Series A funding from investors including XAnge, Daphni, Kima Ventures, Motier Ventures, and Left Lane Capital, alongside debt financing from Bootstrap, Atempo, and Viola Credit.

Acquisitions

Pocoyo (2023)

Animaj acquired full ownership of Pocoyo, a Spanish animated preschool franchise created by David Cantolla, Luis Gallego, and Guillermo García Carsí in September 2023.

First launched in 2005, Pocoyo expanded across television, digital platforms, mobile apps, films, and consumer products. Originally produced by Zinkia Entertainment, the franchise was acquired by Animaj in 2023.

Maya the Bee (2025)

In October 2025, Animaj entered an alliance with Studio 100 to become co-owner of the Maya the Bee franchise outside the DACH and Benelux regions.

Under the agreement, Animaj is responsible for digital strategy, content development, and international expansion of the brand in its territories, while Studio 100 retains rights in German-speaking markets and certain other areas, including theatrical distribution.

Ozzy Fox (2026)

In July 2026, Animaj partnered with Disney Jr. to co-produce the animated preschool series, Ozzy Fox. The show premiered on YouTube and YouTube Kids to be followed by a later release on Disney+ and Disney Jr.

Ozzy Fox was created by Jennifer Oxley, a four-time Emmy Award winner behind Little Bill, Wonder Pets!, Peg + Cat, Clifford the Big Red Dog, and Vida the Vet, and developed by Guillermo García-Carsí, creator of Pocoyo.

Partnerships

Disney Accelerator (2025)

Animaj was selected as one of the companies participating in the Disney Accelerator program in July 2025.

The program provides investment, mentorship from Disney executives, and opportunities for strategic collaboration. Animaj was selected for its digital-first franchise model and its adoption of AI tools to assist the animation process.

Lumee: Joint Venture with Hasbro (2026)

In February 2026, Animaj and Hasbro established Lumee, a joint venture focused on digital advertising and brand partnerships in children’s and family media.

Lumee provides advertisers with access to inventory across a portfolio of family-oriented intellectual properties distributed primarily on digital platforms.

Google AI Futures Fund (2026)

Animaj joined Google’s AI Futures Fund, receiving investment and access to technologies including Gemini, Veo, and Imagen.

The partnership supports the development of new content formats and the use of artificial intelligence in production workflows.

Technology

Animaj uses proprietary AI-based production tools, including systems referred to as “Sketch-to-Motion” and “Motion-In-Betweening” designed to assist animation workflows and reduce production time while maintaining visual consistency.

The company also uses audience data and platform analytics for content development and distribution strategies.

References

Category:Companies established in 2022 Category:Children's media companies Category:Media companies of France Category:Companies based in Paris Category:Artificial intelligence companies

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