DinoSol

HiperDino supermarket in Puerto de Mogán, Gran Canaria

Dinosol Supermercados S.L. is a Spanish chain of supermarkets operating on the Canary Islands. The current structure dates back to 2012, when a group of Canary shareholders, which mainly consisted of AJA investments, bought the company.^[1]

History

In 1978, the two brothers Domínguez established the brand HiperDino.^[2] In 1996, when the brand consisted of three stores, they sold it to Vista Capital, a venture in which Banco Santander participated. Vista Capital renamed the stores to Superdiplo. Subsequently, Dutch multinational Ahold bought the supermarkets and named them Ahold Supermercados SL. However, Ahold suffered some serious losses and they sold their Spanish business to English private equity firm Permira who renamed the group to Dinosol SL. In 2011, DinoSol's debt had mounted to more than 400 million euros, after which the company ended up in the hands of an extensive group of banks, including Bank of Scotland Plc, Caja Madrid and Societe Generale SA. In 2012, a group of Canary shareholders, led by José Abraham Domínguez, Andrés Domínguez – the brothers Domínguez – and Javier Puga, decided to buy DinoSol.^[3][4] In 2012, DinoSol agrees to sell the SuperSol chain to Agile Finance.^[5]

At present

After taking control over the group, the brothers Domínguez and Javier Puga resumed the successful strategy from the past: low prices, alongside competitive and promotions focused on local products. Their company policy was focused on reaching an island society that suffered from high unemployment rates.

It didn’t take long before this new approach bore fruit. Predatory pricing paved the way for growth and the group regained lost market share. One year after the acquisition, Grupo DinoSol was a well-performing company that generated more than 1,000 jobs.

Now, Grupo DinoSol boasts more than 200 locations, on five Canary Islands, and employs over 6,000 people. The company includes:

• HiperDino, large supermarkets and hypermarkets with extensive offerings
• SuperDino, relatively small neighborhood supermarkets with less extensive offerings
• HiperDino Express, small supermarkets located in tourist areas

The group added two new units in 2014:

• EcoDino10, ecological supermarket
• DinoShop11, stores inside BP gas stations

In 2015, consultancy firm Stiga awarded Hiperdino a national prize concerning customer satisfaction, based on valuations by supermarket customers.^[6][7]

References

1. "HD logra recuperar Hiperdino en una operación de cien millones". La Provincia - Diario de Las Palmas (in Spanish). 2012-10-06. Retrieved 2022-04-29.
2. Mederos, Haridian (2012-08-05). "Un apellido con talento para los negocios". La Provincia - Diario de Las Palmas (in Spanish). Retrieved 2022-04-29.
3. "Canarias7. Economía. Hiperdino vuelve a Canarias". 2017-02-22. Archived from the original on 22 February 2017. Retrieved 2022-04-29.
4. "Los hermanos Domínguez y Javier Puga adquieren HiperDino | Dinosol". www.dinosol.es. Retrieved 2022-04-29.
5. EP (2012-03-05). "Dinosol vende la cadena Supersol". El País (in Spanish). ISSN 1134-6582. Retrieved 2022-04-29.
6. PROVINCIA, LA (2016-09-09). "Hiperdino, el más querido por los clientes". La Provincia - Diario de Las Palmas (in Spanish). Retrieved 2024-08-26.
7. "Dinosol se consolida en las gasolineras. Revista infoRETAIL". www.revistainforetail.com. Retrieved 2024-08-26.

External links

• Bloomberg
• Permira
• (in Spanish) Business report on Dino Archived 2006-04-05 at the Wayback Machine