Destination marketing organization

A destination marketing organization (DMO) is an organisation which promotes a location as an attractive travel destination. DMOs are known as tourist boards, tourism authorities or "Convention and Visitors Bureaus".[1] They primarily exist to provide information to leisure travelers. Additionally, where a suitable infrastructure exists, they encourage event organizers to choose their location for meetings, incentives, conferences, and exhibitions, collectively abbreviated as MICE.[1][2]

DMOs are generally tied to the local government infrastructure, often with supporting funds being generated by specific taxes, such as hotel taxes, membership fees, and sometimes government subsidies.[1] However, in many cases, the observed decline in tourism following cutbacks to public-sector expenditures has motivated the tourism industry to create a private sector coalition in order to provide the functions of a DMO.[3][4]

With the arrival of the internet more and more Destination Management Companies adopted the term "visit" and added it as a prefix to their city or country name. The phenomenon started in America in 1995 / 1996 and spread over the world with major organizations like the London Tourist Board adopting the concept after the turn of the century.[5][6]

References

  1. ^ a b c Friedl, Lois (26 June 2019). "For adventures, these are top types of adventure travel". TripSavvy. Archived from the original on 23 January 2022. Retrieved 2022-02-14.
  2. ^ Beck, Jeffrey A. (10 July 2009). "Managing destination marketing organizations, by R. C. Ford & W. C. Peeper". Journal of Hospitality Marketing & Management. 18 (6): 635–638. doi:10.1080/19368620903025063. ISBN 9780615163284. ISSN 1936-8623. OCLC 191909567. S2CID 168111543.
  3. ^ "Destination funding models: Can DMOs seek financial stability from their governments?". Destination Think. Destination Think! Professional Services Inc. 4 October 2016. Retrieved 31 May 2020.
  4. ^ "Destination funding models: Can DMOs seek financial stability from their governments?". Destination Think. 4 October 2016. Archived from the original on 14 February 2022. Retrieved 14 February 2022.
  5. ^ "Visit London, new name of the London Tourist Board since april 2003".
  6. ^ "History of the Visit London website by Global Visit List".

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