Since 2018 Deiva Marina municipality is a partner of the Pelagos Sanctuary for Mediterranean Marine Mammals. This implies a commitment to intensify the fight against any form of pollution, whether of maritime or land-based origin having or likely to have a direct or indirect impact on the marine mammal conservation status as well as to avoid any highspeed motorboat competition.
History
Although mentioned in documents since Carolingian period, the territory was hard to reach by land because of the high mountains surrounding it and by sea, because of the lack of a harbour. A number of small villages scattered the inland, while the seafront could not be inhabited because of the incursions of Muslim Barbary pirates. Local people were often fishermen, but at night would retreat inland to the historic center of Deiva near the church. Two watch towers, built in the 16th century, were the only fortifications, where the population could hide, and today are in the coat of arms of the municipality. The square tower, near the church, about one kilometer from the sea, has been preserved and restored. The round one, near the sea, was partially demolished by a flash flood in 1852.
In 1874 the railway along the Ligurian coast was completed and Deiva became easier to access: a few houses were built near the railway station, including an inn called "Albergo Savoia". The rest of the coastal area was partially used by a factory and later also for military defense. The only remarkable building built near the seashore in the first half of the 20th century was "Villa Schiaffino", a villa in the Art Nouveau style.
The transformation of Deiva into a holiday resort became possible only in 1932, when the railways (including the railway station) were moved about 1 km inland, leaving a wide usable seafront, but really took place after World War II.
Meanwhile, connection to the main Italian towns was greatly improved both by the construction of the motorway A12 and by the reuse of abandoned railway tunnels for local car traffic. This encouraged in the Sixties and Seventies the construction of many apartment buildings, to be used as second houses.
Economy
The most important economic resource is tourism.
Tourism
Deiva Marina offers its visitors a variety of sea and land attractions. It has wide sandy beaches, many rocky beaches and a large number of small bays accessible only by sea. Fishing is productive all year long. Moreover cruises for fishing or whale watching are possible.
There are many nature trails in the hills surrounding Deiva Marina. The two trails leading to the nearby places of Framura and Moneglia develop parallel to the coast line among the maquis shrubland, vineyard terraces or chestnut or maritime pine woods and provide interesting viewpoints on the sea. Other trail lead inland, climbing the local Apennine mountains. Real climbing can be experienced on the Falesia della Sfinge.
Deiva may also be the base for bicycle sport activity. Until recently Deiva was the starting point of two bicycle competitions "Granfondo 5 Terre" and "Mediofondo 5 Terre", which develop along circuits in the Cinque Terre countryside.
by car the nearest motorway junction is indicated as "Deiva Marina" on the Autostrada A12. It is also convenient to exit at Sestri Levante and reach Deiva following the coast through Riva Trigoso and Moneglia. Most of this road takes advantage of one-way tunnels, where direction of traffic is alternated every 20 minutes.
by plane the nearest airports are Genoa (GOA) at 59 km; Pisa (PSA) at 92 km; Parma (PMF) at 90 km and Milan (LIN) at 136 km.
Train is also very convenient for exploring the nearby famous resorts as Cinque Terre (15 minutes) or Portofino (30 minutes). The marina of Lavagna is also close.