The Missouri and Texas A&M departures had been stirred by a University of Texas deal with ESPN to broadcast games on the Longhorn Network which was valued at $300 million over 25 years. The departures of Nebraska and Colorado, which destabilized the conference the previous year, were no small factor either. Texas also said it would broadcast high school highlights (which other schools felt would put them at a disadvantage when recruiting future players) and Texas initially indicated it would not share revenue from the deal with its fellow conference members. The NCAA ruled that televising potential recruits' games would not be allowed before this could be done. Texas had been talking about such an arrangement since 2007.[4]
After schools, in particular the University of Oklahoma and its president David Boren, urged his ouster for not doing enough to smooth school concerns, he was ousted on September 23, 2011.[5]
Beebe said that he had proposed equal revenue distribution in the conference as early as 2008 but that the conference had not voted on it. Further he noted he had negotiated a 13-year $1 billion deal with Fox Sports.[6]