Insider described Wallace as "a cancelation catalyst, pouring gasoline on outrage directed at internet stars".[4] His commentary style has been compared to other YouTube commentators such as Danny Gonzalez, Drew Gooden, and Kurtis Conner, although his content has often balanced or combined trivia associated with YouTube commentary channels with more hard-hitting topics,[4] whereas Vulture described him as a "receipt-keeper of YouTube" and praised him for taking down the worst people on the online platform.[5]
YouTube career
Main channel
Wallace's original channel (mainly talking about art and related topics) began in 2018, and gained 100,000 subscribers in a year.[6] As of 2020, Social Blade estimated that Wallace could earn more than $300,000 per year from his two channels.[4] In October 2020, Wallace was nominated for a YouTube Streamy Award.[7]
Second channel
Wallace started a second channel in 2020 to talk about non-art-related subjects. On this channel, which has since grown larger than the first, Wallace provides social commentary on YouTubers and influencers, as well as pop culture and general entertainment.[4] One of his notable earlier videos included a discussion over the YouTube channel "Spill", a channel discussing YouTube drama, and as to whether it was run by an individual or a corporation; the channel later said it was run by a corporation.[8]
In July 2020, Wallace was described by Insider as "one of the loudest voices holding Internet personalities Jeffree Star and Shane Dawson accountable for their past behavior",[a] and produced a three video series – first on Star, then Dawson – deconstructing the role each played in the controversy between two beauty gurus, James Charles and Tati Westbrook.[4] The final video in the series explores the role Westbrook played in the situation from her initial Bye Sister video from 2019, and the follow-up Breaking My Silence in 2020. Wallace's criticism of Dawson and Star's role in the controversy, known as Dramageddon, was praised for its extensive documentation of facts and evidence, and shaped "how millions of YouTube fans now view the three beauty gurus and their drama".[4]
Following his video on Dawson (the second video in the series), Wallace's subscriber count went from 630,000 to 1 million.[4] As of March 2021, his subscriber count across his two channels was 3.28 million. By April 2021, Wallace was in the process of removing the videos from his channel since, due to new disclosures, including misconduct accusations against Charles from the month prior, he does not consider them to paint a clear and complete picture anymore.[9]
Cuties
His first video to be featured on YouTube's "Trending" tab, named Cuties: The film that got Netflix blasted by the government and posted on September 13, 2020, was a critique of Cuties,[4] a film that he said encouraged child exploitation.[10] The film had been the subject of a broader culture wars controversy in the United States.[10]
Below is a selection of Wallace's notable works on his channels where he posts long-form in-depth analyses of internet controversies and controversial people.[12]
Wallace's notable works
Title
Publication date
Topic
# of views (as of September 2024, unless otherwise)
An uncomfortable conversation about Cody Ko.
14 July 2024
An examination of an allegation of statutory rape made by Tana Mongeau towards Cody Ko and a review of supporting evidence/responses to the allegation.[13]
3 million
Burn Book: I Fell for Caroline Calloway’s Never-Ending Scam
1 May 2024
A retrospective analysis and critique of the dubious behaviour of Caroline Calloway.[14]
2.9 million
Demon Time: The Self-Imposed "Downfall" of Doja Cat
21 September 2023
A look at Doja Cat's rise from obscurity and the rapper's struggle with fame and bizarre antics.[15]
1.9 million
Nice try, "Liz".
13 May 2023
An analysis of Elizabeth Holmes' and her company Theranos, as well as the accompanying legal troubles which followed the collapse of the company.[16]
1.3 million
The Predictable Fate of Andrew Tate - Banned in Real Life
29 April 2023
An exploration of Andrew Tate's controversial rise to fame, his radicalization, and legal issues resulting from rape allegations.[17]
Analysis of the events of Logan Paul's social media presence and fame in general.[21]
3.6 million
Cuties: The film that got Netflix blasted by the government
13 September 2020
Critique of the movie Cuties, describing it as encouraging child endangerment.[22]
3.8 million
Tati Westbrook Aimed for James Charles. It Hit Her Instead.
25 August 2020
Description and critique of Tati Westbrook's involvement in Dramageddon. It was the third and last video of Wallace's three-part series on Dramageddon. Privated in 2021.[23]
8.2 million (at the time of privatation)
The exact moment Shane Dawson's career ended: 12:37 PM, 06/30/20.
2020
Critique of Shane Dawson's involvement in Dramageddon. Second video of the Dramageddon series. Privated in 2021.[24]
20 million (at the time of privatation)
Jeffree Star lied about... well, everything.
2020
Critique of Jeffree Star's involvement in Dramageddon. First video of the Dramageddon series. Privated in 2021.[24]
9.4 million (at the time of privatation)
Notes
^Jeffree Star and Shane Dawson faced criticism online for racist content they had posted in the past. Criticism of the two increased during protests related to the Black Lives Matter movement. Dawson had also been criticized for his past comments on child sexual abuse, the sexualisation of minors, and bestiality.
