Brazilian journalist
Cásper Líbero |
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| Born | (1889-03-02)March 2, 1889
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| Died | August 27, 1943(1943-08-27) (aged 54)
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| Occupation | Journalist |
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Cásper Líbero (March 2, 1889 – August 27, 1943) was a Brazilian journalist and media entrepreneur. His innovations in journalism and commitment to ethical reporting made him a pivotal figure in Brazil’s media landscape.
Early life and education
Líbero was born in Bragança, São Paulo, to Honório Líbero, a doctor and republican politician, and Zerbina de Toledo Líbero, a local figure. He moved to São Paulo at a young age. Líbero graduated with a bachelor's degree in Legal and Social Sciences from the Faculty of Law at the University of São Paulo at the age of 19. Although he briefly practiced law, serving as an attorney for the Mato Grosso Treasury, his interest in journalism soon drew him away from the legal profession.
Career
Líbero began his journalism career as the head of the Rio de Janeiro branch of O Estado de S. Paulo, one of Brazil's leading newspapers. At the age of 21, he founded Agência Americana, a news agency in São Paulo focused entirely on national news. He co-founded the newspaper Última Hora in 1911.
In 1918, at 29 years old, Líbero acquired A Gazeta, an afternoon newspaper in Brazil. He introduced modern technologies, such as rotary presses imported from Germany, and replaced the telegraph with teletype. He pioneered new engraving and printing techniques, including color printing. This enhanced the quality of the newspaper, and also improved its distribution.
In 1918, at the age of 29, he became director and owner of the afternoon newspaper A Gazeta, modernizing it and transforming it into one of the largest press organizations of the time. To this end, he imported rotary presses from Germany, replaced the telegraph with the teletype and implemented new engraving, composition and graphic printing techniques, the first in color in Brazil. At the same time, he implemented a new dynamic in the transportation and distribution of the newspaper, enabling copies to reach readers in record time.
In 1932, he was one of the leaders of the Constitutionalist Revolution. In 1939, he inaugurated the Palácio da Imprensa, as the headquarters of the newspaper A Gazeta would later be called on the old Rua da Conceição, now Avenida Cásper Líbero.
Between 1940 and 1941, he presided over the National Press Federation (FENAI-FAIBRA).
He created a supplement especially dedicated to sports, focused on football coverage, called A Gazeta Esportiva, and was the creator of the Saint Silvester Road Race.[1]
When he died in a plane crash in Rio de Janeiro, in which the then archbishop of São Paulo, Dom José Gaspar d'Afonseca e Silva, also died, he left, in accordance with his will present in his own will, a communications complex that is administered currently by the Cásper Líbero Foundation. This complex currently brings together TV Gazeta, Rádio Gazeta and Gazeta FM, the Gazeta Esportiva portal, the Faculdade Cásper Líbero and the Grupo Cidadania Empresarial.
He is buried in the São Paulo Obelisk, where the remains of leaders of the Constitutionalist Revolution of 1932 rest.[2][3]
Biography
Son of Honório Líbero, doctor and republican politician, and Mrs. Zerbina de Toledo Líbero, a very respected lady in Bragança, Cásper Líbero, moved to the city of São Paulo.
At the age of 19, he graduated with a bachelor's degree in Legal and Social Sciences from the Faculty of Law of the University of São Paulo. As a lawyer he only worked for two years. He was attorney for the Mato Grosso Treasury.[4]
A little earlier, he worked as head of the branch of the newspaper O Estado de S. Paulo in Rio de Janeiro, until then the Brazilian capital. At the age of 21, in the city of São Paulo, he created Americana, a pioneering agency in 100% national news.
He founded the newspaper Última Hora at the age of 23, along with other partners, which circulated in the city of Rio de Janeiro.
At the age of 29, on July 14, 1918, Cásper Líbero acquired the newspaper A Gazeta from Antônio Augusto de Covello, becoming its director and owner.
Libero modernized the newspaper by implementing new technologies, improving its distribution, and organizing it for profitability, all while promoting ethical journalism. However, the success of the newspaper "A Gazeta" was not sufficient. He aimed to establish a communication complex.[4]
He then created A Gazeta Esportiva, a newspaper dedicated to sports.
Cásper Líbero, was one of the leaders of the 1932 revolution. After the revolution, Cásper Líbero went into exile in the United States and soon after in France.
In 1934, he created the sound version of “A Gazeta”, which was broadcast on Rádio Cruzeiro do Sul, which was broadcast on the program Grande Jornal Falado d’A Gazeta.
In 1939, Cásper Líbero inaugurated the Palácio da Imprensa to house the new facilities of A Gazeta, at Rua Conceição, 88 (current Av. Cásper Líbero).
Cásper, passionate about sports and a strong supporter of various sports, founded the traditional Saint Silvester Road Race, held annually on December 31st. He also established the July 9 Cycling Race, in honor of the Constitutionalist Revolution of 1932, along with other events like the São Paulo Swimming Crossing on the Tietê River and the Brazilian University Games.In 1943, Cásper invested in radio, thus acquiring Rádio Educadora Paulista (currently Gazeta Online), which was a radio station in São Paulo.
On August 27, 1943, Cásper was traveling on the VASP “Cidade de São Paulo” plane, which crashed into the Naval Academy Tower, near Guanabara Bay, in Rio de Janeiro. The accident was fatal, killing not only the journalist but also the other passengers. The Archbishop of São Paulo Dom José Gaspar was also on the flight.[4]
Before his death, Cásper Líbero drafted a will to ensure his assets would be dedicated to establishing a foundation. The foundation's purpose was to foster a more fair and developed society through the use of quality education and effective communication.
The Cásper Líbero Foundation manages his assets, and in accordance with his wishes, created the first Journalism school in the country, the Cásper Líbero College. TV Gazeta, which was already part of his plans, was also one of the legacies he left behind.[4]
References
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