Condé Nast (businessman)

This article is about the American publisher. For his mass media company, see Condé Nast. For other uses, see Condé Nast (disambiguation).

Condé Nast
Born	Condé Montrose Nast (1873-03-26)March 26, 1873 New York City, U.S.
Died	September 19, 1942(1942-09-19) (aged 69) New York City, U.S.
Alma mater	Georgetown University Washington University
Occupation	Publisher
Spouses	Clarisse Coudert ​ ​ (m. 1902; div. 1925)​ Leslie Foster ​ ​ (m. 1928; div. 1932)​
Partner(s)	Helen Brown Norden (1932–1936)
Children	3
Parent(s)	William F. Nast Esther Benoist
Relatives	William Nast (grandfather) Louis Auguste Benoist (grandfather) Jane Bonham Carter, Baroness Bonham-Carter of Yarnbury (granddaughter)
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Condé Montrose Nast (March 26, 1873 – September 19, 1942) was an American publisher, entrepreneur and business magnate. He founded Condé Nast, a mass media company, and published titles such as Vanity Fair, Vogue and The New Yorker.

Early life

Named after his uncle, Condé Montrose Nast was born in New York City to a family of Midwestern origin. His father, William F. Nast—son of the German-born Methodist leader William Nast—was an inventor who had been a U.S. attaché in Berlin. His mother, Esther A. Benoist, was a daughter of pioneering St. Louis banker Louis Auguste Benoist, a descendant of a prominent French family who emigrated to Canada, then to Missouri. He had three siblings.

Nast's aunt financed his studies at Georgetown University, from which he graduated in 1894. During his studies, he served as class president and was a member of Georgetown's debating organization, the Philodemic Society.^[1] He stayed on an extra year to receive a master's degree from Georgetown in 1895.^[2] He went on to earn a law degree from Washington University in St. Louis in 1897.^[3]

Career

Nast circa 1916

Nast did not take well to law and, upon graduation, took on a job working for a former Georgetown classmate, Robert Collier, as advertising manager for Collier's Weekly. Over the course of a decade, he increased the advertising revenue a hundredfold. He published books and Lippincott's Monthly Magazine with Robert M. McBride. After leaving Collier's, Nast bought Vogue, then a small New York society magazine, transforming it into one of America's premier fashion magazines.

He then turned Vanity Fair into a sophisticated general-interest publication, with the help of his friend Frank Crowninshield, who was editor and a major influence for more than 20 years. It published many new and high-quality writers and displayed reproductions of modern art.

Nast eventually owned a stable of magazines which included House & Garden, British, French and Argentine editions of Vogue, Le Jardin des Modes and Glamour – the last magazine added to the group while he was alive. While other publishers simply focused on increasing the number of magazines in circulation, Nast targeted groups of readers by income level or common interest. Among his staff were Edna Woolman Chase, who served as the editor-in-chief of Vogue, Dorothy Parker and Robert Benchley.

Personal life

Nast's grave in Gate of Heaven Cemetery

Nast was married twice. His first wife was Clarisse Coudert, a Coudert Brothers law-firm heiress who became a set and costume designer. They married in 1902, separated in 1919 and divorced in 1925. They had two children, including Charles Coudert Nast.^[4]

His second wife was Leslie Foster, granddaughter of short-time governor of Wyoming Territory, George W. Baxter. They married in 1928 when she was 20 and he was 55 and divorced around 1932. They had one child.^[5]

Between 1932 and 1936, Nast's companion was Vanity Fair writer Helen Brown Norden.^[6][7]

He was nearly ruined by the Great Depression and spent his last years struggling to regain his early prosperity. Condé Nast died on September 19, 1942, and is interred at Gate of Heaven Cemetery in Hawthorne, New York. His grave is in Section 25 of the cemetery, near Babe Ruth and Billy Martin.^[8][9]

References

1. "Notable Alumni". Philodemic Society. July 23, 2013. Retrieved March 19, 2015.
2. "Yard Fades Into Georgetown History" (PDF). The Hoya. May 1, 1969. Archived (PDF) from the original on December 3, 2018. Retrieved October 13, 2015.
3. Waldron, Shawn (Spring 2009). "A Guide to the Condé Nast Papers". Journal of Magazine Media. 10 (2): 2. doi:10.1353/jmm.2009.0012 – via Project MUSE.
4. "Mrs. Condé Nast Sues for Divorce in Paris". The New York Times. May 30, 1925.
5. "Miss Nast Fiancée of Baron St. Just". The New York Times. January 24, 1949.
6. O'Higgins, Patrick (June 30, 1975). "Helen Lawrenson's Two Lives: Beer and Champagne, Kiss and Tell". The People. Archived from the original on June 3, 2012. Retrieved October 14, 2009.
7. Johnston, Laurie (April 8, 1982). "Helen Lawrenson, 74, wrote about notable affairs". The New York Times. Archived from the original on July 14, 2022. Retrieved August 26, 2017.
8. "Husband and Wife Reunited". The New York Times. October 14, 1890.
9. "Condé Nast Dead; Publisher was 68". The New York Times. September 20, 1942.

Further reading

• Caroline Seebohm (1982). The Man Who was Vogue: The Life and Times of Condé Nast. New York: Viking Press. ISBN 978-0670453665.
• Susan Ronald (2019). Condé Nast: The Man and His Empire – A Biography. St. Martin's Publishing Group. ISBN 978-1-250-18004-9.