2004 was also the year in which the film Reel Paradise (United States) was produced. The film depicts the real-life story of American independent filmmaker John Pierson, who, in 2002, took his wife and two children to the island of Taveuni in Fiji to live for a year, and used a vacant cinema to show films free of charge.[4][5]
Although Fiji has only ever produced one film, the Fiji Audio Visual Commission aims to attract foreign film-makers and incite them to use the country as a setting. The Commission stated in July 2008 that it hoped Fiji would become known as "Bulawood", the Hollywood of the South Seas.[6]