Cielito Querido Café

Cielito Querido Café

Company type	Public
Industry	Coffee shop
Founded	2010; 14 years ago (2010)
Founder	ADO Group
Headquarters	Mexico City
Website	cielitoquerido.com.mx/

Cielito Querido Café is a Mexican coffee shop chain inspired by Latin American history^{[clarification needed]} that sells typical Mexican beverages and foods. Brenda Montero is the current CEO of the company.^[1] The brand vends typical Mexican products including chamoyadas, hot horchata, café de olla, ponche, and sweet bread.^{[2][better source needed]}

History

The company was started in 2010 by Grupo ADO, a company of passenger transportation in southeastern Mexico, completing a project that was conceived for eight months in the minds of entrepreneurs and designers Nacho Cadena and Héctor Esrrawe.^[3][4]

Concept

Cielito Querido is a neo-retro chain concept whose products are Mexican, and it does not adhere to the one-size-fits-all standard of global coffee shops.^[5] The coffee shop chain is inspired by Latin American culture and uses some colonial influences. The theme of the company is inspired by illustrated graphics from the late nineteenth and early twentieth centuries.^[6] Cielito Querido Café has 100% Mexican suppliers and producers from the main coffee and chocolate manufacturers located in Oaxaca, Chiapas and Veracruz.^[7] Its name comes from Mexican popular music, inspired by the song "Cielito Lindo" written in 1882 by the Mexican composer Quirino Mendoza y Cortéz forming a play on words with another famous Mexican song which is "Mexico Lindo y Querido" by the Mexican composer Chucho Monge.^[8] Their mission is "to regain the market in a nostalgic, cheerful, dynamic and highly diverse way".

Business model

The company hopes to expand in the Mexican market with a café in each major neighborhood rather than on every street corner.^[9] The competitors of Cielito Querido Café include: Starbucks, Café Punta del Cielo, The Italian Coffee Company, and Juan Valdéz. Cielito Querido Café currently holds 2.8% of the Mexican café market.^[10]

The brand currently operates 55 coffee shops, including in Mexico City, Querétaro, Toluca, Cuernavaca and Puebla. Cielito Querido Café has been imitated in Belgium and Peru.^{[11][citation needed]}

19°22′39.49″N 99°15′14.5″W

References

1. "Entrevista con Brenda Montero, directora general de Cielito Querido Café". Mundo Ejecutivo. Archived from the original on 22 January 2018. Retrieved 12 November 2016.
2. "Menú". Cielito Querido Café. Archived from the original on 15 October 2016. Retrieved 12 November 2016.
3. Jesús, Ugarte. "CIELITO QUERIDO SE MULTIPLICA EN MÉXICO". Expansión. Retrieved 11 November 2016.
4. Viridiana, Mendoza. "¿Cómo libra Cielito Querido la 'batalla de las tazas'?". Forbes. Retrieved 16 November 2016.
5. Alexa, Firmenich. "GOOD COFFEE CHAIN: CIELITO QUERIDO, MEXICO". Suitcase Mag. Archived from the original on 27 April 2016. Retrieved 14 November 2016.
6. Gracia, Cardona. "Cielito Querido Café, una nueva visión de la estética popular latinoamericana". Diario Design. Retrieved 2016-11-13.
7. Yoselin, Martínez. "Cielito Querido Café, una experiencia de sabor". Mundo Ejecutivo. Retrieved 2016-11-11.
8. "Cielito Querido Café - Historia". Cielito Querido Café. Archived from the original on 14 October 2016. Retrieved 14 November 2016.
9. "Cielito Querido Café - Historia". Cielito Querido Café. Archived from the original on 14 October 2016. Retrieved 14 November 2016.
10. Elizabeth, Cáceres. "¿Quién es quién en las cafeterías de cadena?". El Financiero. El Financiero. Retrieved 16 November 2016.
11. Israel, Olguín (17 October 2016). "Cielito Querido Café llega a Puebla". El Universal.

External links

• Official website