Christopher J. Alden is an Americanentrepreneur best known as a co-founder of Red Herring,[2] a magazine focused on the business of technology, and Rojo.com, an early web-based RSS reader.[3] Alden was chairman and chief executive officer of the blogging company Six Apart, Ltd.[4] from September 2006 to October 2010 when Six Apart was sold to VideoEgg, forming SAY Media.[5] He is a venture partner of Tugboat Ventures.[6]