Cassandra Gay Peterson[1] (born September 17, 1951) is an American actress best known for her portrayal of the horror hostess character Elvira, Mistress of the Dark. Peterson gained fame on Los Angeles television station KHJ-TV in her stage persona as Elvira, hosting Elvira's Movie Macabre, a weekly B movie presentation. A member of the Los Angeles-based improvisational and sketch comedy troupe The Groundlings, Peterson based her Elvira persona in part on a "Valley girl"-type character she created while a member of the troupe.
The popularity of Elvira's Movie Macabre led to the 1988 film Elvira: Mistress of the Dark, and later the 2001 film Elvira's Haunted Hills, both starring Peterson as Elvira. The television show was revived in 2010, featuring Elvira hosting public domain films, and airing on This TV until 2011. Elvira returned as a horror hostess in 2014 with 13 Nights of Elvira, a 13-episode series produced by Hulu, and again in 2021 for a one-night 40th Anniversary Special that aired on Shudder.
Peterson was born on September 17, 1951 [3] in Manhattan, Kansas. When she was a toddler, she was scalded by boiling water, which required skin grafts to cover over 35% of her body to heal, resulting in her having to spend three months in the hospital.[4][5]
Inspired by Ann-Margret in the film Viva Las Vegas, while on a trip to Las Vegas, Nevada, during high school, she convinced her parents to let her see a live show where she was noticed by the production staff; despite being only 17 years old, she convinced her parents to let her sign a contract.[10] Immediately after graduating high school, she drove back to Las Vegas, where she became a showgirl in Frederic Apcar's pioneering "Vive Les Girls!" at The Dunes; there, she met Elvis Presley, with whom she went on a date.[11] She had a small role as a showgirl beside Shady Tree (Leonard Barr) in the James Bond film Diamonds Are Forever (1971) and played a topless dancer in the film The Working Girls (1974).
In the early 1970s, Peterson moved to Italy and became lead singer of the Italian rock bands I Latins 80[12] and The Snails. After being introduced to film director Federico Fellini by the producer of a documentary on Las Vegas showgirls in which she had appeared, she landed a small part in the film Roma (1972).[13] When she returned to the United States, she worked at the Playboy Club in Miami as a showgirl in the 1973 revue Fantasies of Love au Naturel and later signed up with Hugh Hefner's Playboy Modeling Agency, working as a hostess and model.[14] She also toured nightclubs and discos around the country with a musical/comedy act, Mama's Boys.[15]
In her 2021 memoir Yours Cruelly, Elvira, she writes, "Perhaps the biggest mistake I made in my twenties was posing nude for a husband-and-wife photography team, who bullshitted me into doing what they said was a 'test shoot' for Penthouse magazine. They guaranteed me it would never be seen anywhere publicly."[16] She adds, "I never saw or heard from them again, and as far as I knew, that was the end of that... until 1981 when I became famous. Those photos, pubic hair and all, appeared in every sleazy men's magazine on the stand and there wasn't a damn thing I could do about it."[16] However, Peterson appeared in several adult magazines in the 1970s including Modern Man, Playgirl, and Swank, among others.[17][18][19][20]
Peterson was one of two finalists for the role of Ginger Grant for the third Gilligan's Island television movie in 1981, but was dropped before filming.[22] Shortly after that, KHJ-TV offered her the horror host position.[23]
Peterson as Elvira at the 2006 San Francisco Gay Pride parade
In 1981, six years after the death of Larry Vincent, who starred as host Sinister Seymour of a Los Angeles weekend horror show called Fright Night, show producers began to bring the show back.[24]
The producers decided to use a hostess. They asked 1950s' horror hostessMaila Nurmi to revive The Vampira Show. Nurmi worked on the project for a short time, but quit when the producers would not hire Lola Falana to play Vampira.[25] The station sent out a casting call, and Peterson auditioned and won the role. Producers left it up to her to create the role's image. She and her best friend, Robert Redding, came up with the sexy goth/vampire look after producers rejected her original idea to look like Sharon Tate's character in The Fearless Vampire Killers.[26] They created the Elvira look by drawing inspiration from a Kabuki makeup book and the hairstyles of The Ronettes.[27][28]
Shortly before the first taping, producers received a cease and desist letter from Nurmi. Besides the similarities in the format and costumes, Elvira's closing line for each show, wishing her audience "Unpleasant dreams," was notably similar to Vampira's closer: "Bad dreams, darlings..." uttered as she walked off down a misty corridor. The court ruled in favor of Peterson, holding that "'likeness' means actual representation of another person's appearance, and not simply close resemblance." Peterson claimed that Elvira was nothing like Vampira aside from the basic design of the black dress and black hair. Nurmi claimed that Vampira's image was based on Morticia Addams, a character in Charles Addams's cartoons that appeared in The New Yorker magazine.[29]
Peterson's Elvira character rapidly gained notice with her tight-fitting, low-cut, cleavage-displaying black gown. Adopting the flippant tone of a California "Valley girl", she brought a satirical, sarcastic edge to her commentary. She reveled in dropping risqué double entendres and making frequent jokes about her cleavage. In an AOL Entertainment News interview, Peterson said, "I figured out that Elvira is me when I was a teenager. She's a spastic girl. I just say what I feel and people seem to enjoy it." Her camp humor, sex appeal, and good-natured self-mockery made her popular with late-night movie viewers and her popularity soared.[30]
The Elvira character soon evolved from an obscure cult figure to a lucrative brand. She was associated with many products through the 1980s and 1990s, including Halloween costumes, comic books,[31][32] action figures, trading cards, pinball machines, Halloween decor, model kits, calendars, perfume and dolls. She has appeared on the cover of Femme Fatales magazine five times.[30] In 1984, she hosted her own six-hour Halloween special on MTV, which included skits and music videos and returned to host another four hour Halloween special in 1986.[33] That same year, she also was a guest commentator at Wrestlemania 2 in the Los Angeles segments alongside Jesse Ventura and Lord Alfred Hayes. Elvira's popularity reached its zenith with the release of the 1988 feature film Elvira: Mistress of the Dark, on whose script, written directly for the screen, Peterson collaborated with John Paragon and Sam Egan.[34] From 1989 through 1991, Peterson appeared as Elvira in a series of commercials promoting World Championship Wrestling's annual Halloween Havocpay-per-view events.[35][36][37]
After several years of attempts to make a sequel to Elvira: Mistress of the Dark, Cassandra and her manager and then-husband Mark Pierson decided to finance a second movie. In November 2000, Peterson wrote, again in collaboration with Paragon, and co-produced Elvira's Haunted Hills. The film was shot in Romania for just under one million dollars. With little budget left for promotion, Cassandra and Mark screened the film at AIDS charity fund raisers across America.[38] For many people in attendance, this was their first opportunity to see the woman behind the Elvira character. On July 5, 2002, Elvira's Haunted Hills had its official premiere in Hollywood. Elvira arrived at the premiere in her Macabre Mobile. The film was later screened at the 2003 Cannes Film Festival.[39]
In September 2010, Elvira's Movie Macabre returned to television syndication, this time with public domain films.[40] In October 2014, it was revealed that a new series of thirteen episodes had been produced, 13 Nights of Elvira for Hulu. The show premiered on October 19, 2014, running through to Halloween.[41]
As of September 2018, Peterson was working to develop a direct sequel to 1988's Elvira: Mistress of the Dark, as well as an animated Elvira project.[42]
The success of the Thriller Video series led to a second video set, Elvira's Midnight Madness, released through Rhino Home Video. In 2004 a DVD horror-film collection called Elvira's Box of Horrors was released, marking Elvira's return to horror-movie hostessing after a ten-year absence.
In an interview with Josh Korngut on Dread Central's Development Hell podcast, Peterson revealed cancelled plans for an Elvira "buddy comedy" where the Mistress of the Dark took a road-trip to hell. She also detailed plans for an Edward Scissorhands-inspired animated feature film revealing Elvira's origins with the holiday of Halloween.[46]
In the 1970s, Peterson had a liaison with Jon Voight as well as with Robert De Niro during the filming of The Godfather Part II.[49] Peterson married musician Mark Pierson in 1981, and he soon became her personal manager. They had one daughter. They divorced in 2003.[50]
Peterson released her memoir, Yours Cruelly, Elvira: Memoirs of the Mistress of the Dark, on September 21, 2021. She revealed in the book that she has been in a relationship with a woman, Teresa "T" Wierson, since 2002. They began their romantic relationship following Peterson's separation from her husband.[51] In the book, she also accused basketball player Wilt Chamberlain of raping her during a party at his Bel Air mansion in the 1970s.[52][53][54]
Peterson was a vegetarian for many years; as of 2021, she continues to maintain a "mostly vegetarian" diet.[55]
She also performed on a track called "Zombie Killer" for the band Leslie and the LY's, released in February 2008. The music video for the track features Leslie and the LY's performing to a sold-out audience of zombies in a fictional venue called "Elvira Stadium". A 7" single was released. In 2018, she collaborated with singer Kim Petras on the title track of Petras' EP Turn Off the Light, Vol. 1 and subsequent mixtape Turn Off the Light.
^Peterson, Cassandra (2021). Yours Cruelly, Elvira: Memoirs of the Mistress of the Dark. Hachette Book Group (published September 22, 2021). pp. 125–157. ISBN9780306874352.
