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China Resources Snow Breweries Ltd.
Industry	Brewing
Founded	1993
Headquarters	Dongcheng, Beijing, China
Key people	Humor Wang (General Manager)
Products	Beer
Parent	China Resources Enterprise (51%); SABMiller (49%)

CR Snow (officially China Resources Snow Breweries Ltd.) is a brewing company with its headquarters in Beijing, China. Originally known as Shenyang Snow Beer Company before acquired by China Resources Enterprise, it was a joint venture between China Resources Enterprise and the UK based multinational SABMiller, but is now fully owned by the former.^[3] It is the biggest brewing company in China, with a market share of around 21 per cent and sold a total of 9.28 billion litres of beer in China in 2010.^[4]

History

In July 2011 CR Snow acquired a 49 percent stake in Jiangsu Dafuhao Breweries and 100 percent of Shanghai Asia Pacific Brewery from Heineken International for 870 million yuan (US$134.42 million).^[4]

Brands

CR Snow's principal brand is Snow, which is currently the biggest-selling beer in the world measured by volume, with sales of around 16.5 billion pints in 2010.^[5]^[6] Its other brands include Blue Sword, Green Leaves, Huadan, Huadan Yate, Largo, Löwen, New Three Star, Shengquan, Shenyang, Singo, Sip, Tianjin, Yatai, Yingshi and Zero Clock.^[1]

References

^ ^a ^b "About us - China". SABMiller plc. Retrieved 20 September 2011.
^ "SABMiller forms new China JV". Independent Online. 18 August 2011. Retrieved 30 September 2011.
^ "SABMiller invests further into Chinese beer market". Reuters. 18 August 2011. Archived from the original on 13 July 2015. Retrieved 30 September 2011.
^ ^a ^b "China Resources/SABMiller JV buys breweries from Heineken". Reuters. 13 July 2011. Archived from the original on 26 March 2013. Retrieved 30 September 2011.
^ "China's Snow jumps Bud Light to be world No 1". Reuters. 31 March 2009. Archived from the original on 27 October 2012. Retrieved 30 September 2011.
^ "SABMiller's Asia chief Ari Mervis raises a glass to Snow Beer". The Telegraph. UK. 22 August 2011. Retrieved 30 September 2011.