Bull's-Eye Barbecue Sauce

For other uses, see Bullseye.

Bull's-Eye

Burger King Bull's-Eye BBQ Burger
Product type	Barbecue sauce
Owner	Kraft Heinz
Produced by	Kraft Foods
Country	U.S. Canada
Introduced	1985; 39 years ago (1985)
Website	bullseyebbq.com

Bull's-Eye Barbecue Sauce is a barbecue sauce created and distributed by Kraft Heinz in the United States and Canada.^[1] It is also the official BBQ sauce of the Calgary Stampede.^{[citation needed]}

History

Bulls-Eye was introduced in 1985 with the tag line The Big, Bold Taste of Bulls-Eye can`t be beat. In 2009, Bull's-Eye launched a marketing campaign entitled the Bull's-Eye Brotherhood with a comedic series of web videos featuring Canadian comedian Gerry Dee.^[2]

Burger King

Bulls-Eye was used at Burger King fast food restaurants on their Bulls-Eye BBQ burger,^[3] and Rodeo Cheeseburger.^[4] It was replaced in 2007 with Sweet Baby Ray's brand sauce.^{[citation needed]}

References

1. "Barbecue Sauces, Mustards and Steak Sauces". Kraft Foods. Archived from the original on 2006-03-22. Retrieved 2007-08-28.
2. "Bolder Man is Bull's-Eye for Kraft". Marketing Magazine. 2009-06-01. Retrieved 2009-07-25.^{[permanent dead link]}
3. "Burger King Corporation Launches New 99 Cents BK CRAVERS(TM) Menu". Market Wire. 2000-08-28. Retrieved 2007-08-28.
4. "THE MOVIE DIED, BUT THE TIE-IN LIVES AGAIN". Press-Telegram (Long Beach, CA). 1999-02-05. Retrieved 2007-08-28.

External links

• Official website