Swiss luxury brand
This article is about the multibrand retailer. For the watch manufacturer, see
Carl F. Bucherer.
Bucherer Ltd.![]() |
 First Bucherer boutique in Lucerne, Switzerland |
Native name | Bucherer AG |
|---|
| Founded | September 2, 1888; 136 years ago (1888-09-02) |
|---|
| Founder | Carl F. Bucherer |
|---|
Key people | Guido Zumbühl (CEO)
Anette Weber (CFO)
Patrick Graf (CCO) |
|---|
| Revenue | $1.8 billion (2022 estimate) |
|---|
Number of employees | 2,400+ (2022) |
|---|
| Parent | Rolex SA (since 2023) |
|---|
Bucherer Ltd. (also Bucherer Group) is a multibrand watch and jewellery retailer based in Switzerland with over 100 stores worldwide. It was founded in 1888 by Carl F. Bucherer, who also became the namesake of a luxury Swiss watch brand. Bucherer retails brand including Rolex, Carl F. Bucherer, Baume & Mercier, Blancpain, Breguet, Cartier, Chopard, Girard-Perregaux, Jaeger-LeCoultre, Longines, Oris, Panerai, Piaget, Rado, Roger Dubuis, TAG Heuer, Tissot, Tudor, Ulysse Nardin and Vacheron Constantin.[1]
In 2023, Bucherer was bought by Rolex.[2]
A Bucherer timepiece in Berlin
References
External links
.jpg)
