Bubble Gum (NewJeans song)

"Bubble Gum"
Song by NewJeans
from the album How Sweet
Language	English Korean
A-side	"How Sweet"
Released	May 24, 2024 (2024-05-24)
Genre	Pop R&B
Length	3:20
Label	ADOR
Composer(s)	250 Oscar Bell Sophie Simmons
Lyricist(s)	Gigi Sophie Simmons Oscar Bell
Producer(s)	250
Music video
"Bubble Gum" on YouTube

"Bubble Gum" is a song by South Korean girl group NewJeans. It was released by ADOR on May 24, 2024, as a B-side on the group's second single album How Sweet (2024). NewJeans began promoting the song on April 27, 2024, through the release of a music video on YouTube. The single album debuted at number one in South Korea.

Background

After debuting in 2022, South Korean girl group NewJeans had their international breakthrough in 2023 with the release of the single album OMG and their second extended play (EP), Get Up.^[1] In January 2023, NewJeans entered the Billboard Hot 100 for the first time with the singles "Ditto" and "OMG".^[1] In South Korea, "Ditto" became the most successful song of the year, topping the Circle Digital Chart for a record-breaking thirteen weeks,^[2][3] receiving numerous accolades,^[4] and introducing the breakbeat trend in the K-pop music industry.^[5] Released in July 2023, Get Up internationally established NewJeans as one of the most prominent music acts of the year,^[6] becoming the group's first entry and number-one on the Billboard 200,^[1] selling over two million copies,^[4] and being named among the best albums of 2023 by several publications.^[6]

Music and lyrics

"Bubble Gum" is a pop, and R&B track containing lyrics in both English and Korean.^[7][8]

Release and promotion

The music video for "Bubble Gum" was released on April 27, 2024.^[9] It was directed by Youngeum Lee and gained over six million views in 15 hours.^[10][11] In the video, the members are seen enjoying a summer day, blowing bubbles, weaving friendship bracelets, making balloon animals, and playing with soap bubbles and marbles in a variety of settings.^[12] A snippet of the Japanese version of "Bubble Gum" became available on April 8, 2024, after being featured on Japanese television in Kao's advertisement for their hair care brand Essential and in the morning show Mezamashi 8 [ja] as its new theme song.^[13][14]

"Bubble Gum" was later released on the single album How Sweet along with the song of the same name; the album debuted at the number one spot on the Circle Chart in South Korea.^[15]

Commercial performance

Prior to the official release, "Bubble Gum" debuted at number 15 on Billboard's Hits of the World chart for South Korea and number 166 on the Billboard Global Excl. US in the chart issue dated May 11, 2024.^[16][17] The track also topped the popular music video and popular song categories on YouTube Korea.^[18]

Charts

Weekly charts Weekly chart performance for "Bubble Gum" Chart (2024) Peak position Global 200 (Billboard)[19] 30 Hong Kong (Billboard)[20] 4 Japan (Japan Hot 100)[21] 40 Japan Digital Singles (Oricon)[22] 18 Japan Streaming (Oricon)[23] 41 Malaysia (Billboard)[24] 24 Malaysia International (RIM)[25] 19 New Zealand Hot Singles (RMNZ)[26] 5 Singapore (RIAS)[27] 11 South Korea (Circle)[28] 3 Taiwan (Billboard)[29] 7 US World Digital Song Sales (Billboard)[30] 6

Monthly charts Monthly chart performance for "Bubble Gum" Chart (2024) Position South Korea (Circle)[31] 3

References

1. "Billboard's Greatest Pop Stars of 2023: Introduction & Honorable Mentions (Staff List)". Billboard. December 8, 2023. Archived from the original on December 13, 2023. Retrieved December 13, 2023.
2. Kim, Hyun-sik (March 23, 2023). '온 차트가 뉴진스'…'디토' 1위 질주 언제까지? ['On the chart is New Jeans'... How long will 'Ditto' run for first place]. Edaily (in Korean). Archived from the original on March 24, 2023. Retrieved March 23, 2023.
3. Moon, Wan-shik (March 30, 2023). 뉴진스, 12주차 써클차트 2관왕 [New Jeans, won 2 awards on the 12th week circle chart]. Star News (in Korean). Archived from the original on March 30, 2023. Retrieved March 30, 2023 – via Naver.
4. Yoon, So-yeon (January 14, 2024). "K-pop 2024: A forecast for this year's top Korean acts". Korea JoongAng Daily. Archived from the original on March 26, 2024. Retrieved March 28, 2024.
5. Jang, Jun-hwan (December 12, 2023). "[BTS/NewJeans] 2023 K-pop Wrapped-up ①The remarkable advancement of Hybe". Mnet Plus Magazine. Archived from the original on March 2, 2024. Retrieved January 11, 2024.
6. Herman, Tamar (January 9, 2024). "NewJeans in 2023: a look back at their year of dominance". NME. Archived from the original on January 30, 2024. Retrieved January 11, 2024.
7. Guy, Zoe (April 26, 2024). "NewJeans Is Sweet Like 'Bubble Gum'". Vulture. Archived from the original on May 21, 2024. Retrieved May 21, 2024.
8. Brandle, Lars (May 24, 2024). "NewJeans Double Drop With 'How Sweet' and 'Bubble Gum': Stream". Billboard. Retrieved June 7, 2024.
9. 황준호. "뉴진스는 흔들리지 않는다, '버블 검'과 'Right Now'". Marie Claire Korea (in Korean). Retrieved May 24, 2024.
10. "NewJeans releases music video for 'Bubble Gum'". The Korea Times. Yonhap News Agency. April 27, 2024. Archived from the original on May 11, 2024. Retrieved May 17, 2024.
11. Chelosky, Danielle (April 27, 2024). "NewJeans – "Bubble Gum"". Stereogum. Archived from the original on May 7, 2024. Retrieved May 17, 2024.
12. Kaufman, Gil (April 26, 2024). "NewJeans Hit the Beach, Blow Bubbles and Live Their Best Pop Live in Effervescent 'Bubble Gum' Video". Billboard. Archived from the original on May 9, 2024. Retrieved May 17, 2024.
13. Ziwei, Puah (April 8, 2024). "Listen to a preview of NewJeans' upcoming single 'Bubble Gum'". NME. Archived from the original on April 24, 2024. Retrieved May 12, 2024.
14. NewJeans『めざまし8』で初の日本TV番組テーマ曲「明るく元気に1日を始められるように」 [NewJeans' first Japanese TV program theme song "Mezamashi 8" "Start your day brightly and energetically"]. Oricon News (in Japanese). April 1, 2024. Archived from the original on April 2, 2024. Retrieved April 2, 2024.
15. "[브레이크뉴스] 뉴진스 'How Sweet', 써클차트 21주차 리테일 앨범차트 1위 차지". 브레이크뉴스 (in Korean). May 28, 2024. Retrieved June 29, 2024.
16. "NewJeans Chart History (South Korea Songs)". Billboard. Archived from the original on January 19, 2024. Retrieved May 7, 2024.
17. "NewJeans Chart History (Billboard Global Excl. US)". Billboard. Archived from the original on July 21, 2023. Retrieved May 7, 2024.
18. Shin, Young-eun (May 6, 2024). 뉴진스 ‘버블 검’, 유튜브 주간차트 강타 [New Jeans' 'Bubble Gum' hits YouTube's weekly charts]. Maeil Business Newspaper (in Korean). Archived from the original on May 23, 2024. Retrieved May 17, 2024.
19. "NewJeans Chart History (Global 200)". Billboard. Retrieved June 4, 2024.
20. "NewJeans Chart History (Hong Kong Songs)". Billboard. Retrieved June 4, 2024.
21. "NewJeans Chart History (Japan Hot 100)". Billboard. Retrieved July 2, 2024.
22. "Oricon Top 50 Digital Singles: 2024-06-03" (in Japanese). Oricon. Archived from the original on May 29, 2024. Retrieved May 29, 2024.
23. "Oricon Top 50 Digital Singles: 2024-06-10" (in Japanese). Oricon. Archived from the original on June 5, 2024. Retrieved June 5, 2024.
24. "NewJeans Chart History (Malaysia Songs)". Billboard. Retrieved June 4, 2024.
25. "TOP 20 Most Streamed International Singles In Malaysia Week 22 (24/05/2024-30/05/2024)". RIM. June 9, 2024. Retrieved June 9, 2024 – via Facebook.
26. "NZ Hot Singles Chart". Recorded Music NZ. June 3, 2024. Retrieved May 31, 2024.
27. "RIAS Top Charts Week 22 (24 - 30 May 2024)". RIAS. Archived from the original on June 4, 2024. Retrieved June 4, 2024.
28. "Digital Chart – Week 22 of 2024". Circle Chart (in Korean). Retrieved June 6, 2024.
29. "NewJeans Chart History (Taiwan Songs)". Billboard. Retrieved June 4, 2024.
30. "NewJeans Chart History (World Digital Song Sales)". Billboard. Retrieved June 4, 2024.
31. "Digital Chart – June 2024". Circle Chart (in Korean). Retrieved July 11, 2024.