Broad Media

Broad Media

Broad Media
TypePrivate
IndustryMass media[1]
Journalism
Digital marketing
Founded2003; 23 years ago (2003)
FounderRudolph Muller
HeadquartersCenturion, Gauteng, South Africa
Area served
South Africa
Key people
Rudolph Muller (CEO)[2]
ProductsOnline news
Podcasts
Websitebroadmedia.co.za

Broad Media is a major South African mass media company, headquartered in Centurion, Gauteng. Founded in 2003, the company owns and operates numerous widely-read digital news sites, including Newsday, BusinessTech, TopAuto, Daily Investor, and MyBroadband. Broad Media also hosts a number of news podcasts.

As of 2026, according to the IAB South Africa, Broad Media is the country's largest online publisher. In March of that year, Broad Media had an average of 714,930 daily readers across all of its publications.

The company also provides digital marketing services including audience targeting, social media and newsletter marketing, display advertising, and event sponsorships. Broad Media also maintains a press office with South African business-to-business news website Bizcommunity.

History

In 2003, Rudolph Muller founded South African consumer technology news website MyADSL, which was later renamed MyBroadband.[3]

Over the subsequent years, numerous other news websites were launched, and Muller's company evolved into the present day Broad Media, as an umbrella for the various sites.[3]

In August 2025, Broad Media launched a new general news website, called Newsday. Aside from political, financial, and general news, Newsday confirmed it would write about municipal infrastructure, with its journalists traveling across SA to document their findings at the local, provincial, and national level.[4]

In March 2026, the IAB South Africa reported that Broad Media was SA's largest online publisher, with 714,930 daily readers across all of its news websites, excluding recently launched Newsday.[5]

Operations

Broad Media is entirely focused on digital news,[1] and operates some of South Africa's most-visited news websites.

News publications owned by Broad Media include the following:[6]

Publication Focus Founded Ref
Newsday General news 2025; 1 year ago (2025) [7]
BusinessTech Business news 2008; 18 years ago (2008) [8]
MyBroadband Tech news 2003; 23 years ago (2003) [9]
TopAuto Automotive news 2020; 6 years ago (2020) [10]
Daily Investor Financial and investment news 2022; 4 years ago (2022) [8]

Broad Media also maintains a press office with South African business news website Bizcommunity. The latter focuses on business-to-business content, and sells newsroom access to multiple corporate clients.[11]

The company also hosts a number of podcasts, including Business Talk with Michael Avery, SmartMoney with Alishia Seckam, and What's Next? with Aki Anastasiou.

Marketing

As a digital marketing agency, Broad Media offers, among other services, audience targeting, social media and newsletter marketing, display advertising, and event sponsorships.

The company also hosts its own annual Digital Marketing Conference.[12]

See also

References

  1. ^ a b "MDPMI Provisional Report: Annexure 1, February 2025" (PDF). The Competition Commission of South Africa. February 2025. Retrieved 13 July 2026.
  2. ^ "Broad Media Digital Marketing Conference a huge success – Photos of the event". BusinessTech. 17 November 2022. Retrieved 13 July 2026.
  3. ^ a b "300 Young South Africans: Technology (Part 2)". Mail & Guardian. 12 June 2009. Retrieved 13 July 2026.
  4. ^ Broad Media (13 August 2025). "Newsday is here". Bizcommunity. Retrieved 13 July 2026.
  5. ^ Broad Media (16 April 2026). "South Africa's largest online news publishers". Bizcommunity. Retrieved 13 July 2026.
  6. ^ "Broad Media - Homepage". Broad Media. Retrieved 13 July 2026.
  7. ^ "Newsday is here". Bizcommunity. 1 August 2025. Retrieved 13 July 2026.
  8. ^ a b "South Africa's biggest business publications revealed". BusinessTech. 3 June 2024. Retrieved 13 July 2026.
  9. ^ Assessing Consumer Activity in the Telecoms and Internet Markets in South Africa (PDF) (Report). International Telecommunication Union. p. 35. Retrieved 13 July 2026.
  10. ^ "Broad Media Press Office". Bizcommunity. Retrieved 13 July 2026.
  11. ^ "Broad Media Press Office". Bizcommunity. Retrieved 13 July 2026.
  12. ^ "Digital Marketing Conference". Bizcommunity. Retrieved 13 July 2026.

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