Breadfast

Breadfast (Arabic: بريدفاست) is an Egypt-based online grocery delivery service operating a vertically integrated supply chain model. It delivers groceri

Breadfast
Native name
بريدفاست
TypePrivate
IndustryE-commerceQuick commerceOnline grocery delivery
Founded2017 (2017)
FounderMostafa Amin
Muhammad Habib
Abdallah Nofal
Headquarters,
Area served
Egypt (primarily Cairo, Giza, Alexandria, Mansoura)
Key people
Mostafa Amin (CEO)
ProductsGroceries, baked goods, household essentials, ready-to-eat meals, pharmacy, beauty products
ServicesOn-demand delivery (under 60 minutes)
Revenue> $150 million (2024)
Number of employees
501–1,000 (as of recent reports)
Websitewww.breadfast.com

Breadfast (Arabic: بريدفاست) is an Egypt-based online grocery delivery service operating a vertically integrated supply chain model. It delivers groceries, freshly baked goods, household essentials, ready-to-eat meals, pharmacy items, and beauty products, with over 7,000 stock-keeping units (SKUs) available, including fresh bread, coffee, fruits, vegetables, dairy, meat, and consumer packaged goods (CPG) staples.[1]

The company emphasizes rapid on-demand delivery, typically within 60 minutes, by controlling its own bakeries, fulfillment centers, inventory, and logistics to minimize reliance on third-party suppliers.[2]

History

Breadfast was founded in 2017 by Mostafa Amin, Muhammad Habib, and Abdallah Nofal, initially focusing on delivering fresh bread to customers' doorsteps every morning.[2][3]

The company expanded rapidly, joining the Y Combinator accelerator in 2019.[4] It has since grown into a leading quick-commerce platform in Egypt, processing nearly 1 million orders per month for over 300,000 active users as of recent reports.[5]

Operations

Breadfast operates its own bakeries and 39 fulfillment centers across Cairo, Giza, Alexandria, and Mansoura. This vertical integration allows control over the supply chain, enabling fast delivery of thousands of SKUs.[2][6]

The service has expanded beyond groceries to include ready-to-eat meals, pharmacy, beauty, and household care items, with additional offerings like private-label products and Breadfast Pay (fintech services).[7]

Funding

Breadfast has raised significant funding across multiple rounds. Early investors included 500 Startups and Mohamed El Sewedy. In November 2021, it closed a $26 million Series A round led by Vostok New Ventures and Endure Capital, bringing total funding to $33 million at the time.[8][9]

Subsequent rounds included $10 million in Series B2 (2025, led by Novastar Ventures with EBRD participation), pushing valuation near $400 million.[10] In early 2026, a $50 million pre-Series C round was secured, backed by Mubadala Investment Company, a Saudi billionaire family, SBI Investment, Olayan Financing Company, and others, with plans for further expansion into Africa and a larger round in 2026.[11]

References

  1. ^ "Egyptian platform "Breadfast" raises $26M in an initial funding round". EgyptToday. 2021-11-04. Retrieved 2025-04-28.
  2. ^ a b c "Egypt's Breadfast Taps Prosus' Eugene Hooi as Chief Financial Officer". Egyptian Streets. 2022-03-12. Archived from the original on 2022-03-12. Retrieved 2025-04-28.
  3. ^ Koba, Melchior. "Muhammad S. Habib sells fresh food products online". www.wearetech.africa (in French). Retrieved 2025-04-28.
  4. ^ "Egypt Based Breadfast Joins the Largest Investment Program in the World". 2022-01-06. Archived from the original on 2022-01-06. Retrieved 2025-04-28.
  5. ^ Paracha, Zubair Naeem (2020-03-08). "Cairo-based fresh bread and grocery delivery platform Breadfast raises seven-figure investment, plans expansion across the region". MENAbytes. Retrieved 2025-04-28.
  6. ^ "Egypt's Breadfast raises $26m". Arab News. 2021-11-04. Retrieved 2025-04-28.
  7. ^ Kene-Okafor, Tage (2021-11-03). "Egypt's Breadfast wants to build 'Gopuff for Africa and Middle East', gets $26M backing". TechCrunch. Retrieved 2025-04-28.
  8. ^ "Egypt grocery delivery platform Breadfast to expand presence after $26M Serie A". Tech In Africa. 2021-11-05. Retrieved 2025-04-28.
  9. ^ "The Irresistible Bakeries & Brews of District 5's Breadfast". CairoScene. Retrieved 2025-04-28.
  10. ^ "Breadfast bags $10 million from EBRD, nears $400 million valuation". Wamda. Retrieved 2026-02-16.
  11. ^ "Mubadala, Saudi Billionaire Family Invest in Egypt's Breadfast". Bloomberg. 2026-02-16. Retrieved 2026-02-16.

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