This article is about the upcoming shopping center on the Las Vegas Strip. For the street for which the shopping center is located on, see Las Vegas Boulevard. For the older enclosed shopping mall, see The Boulevard Mall.
Blvd (stylized as BLVD) is a three-story shopping center under construction on the Las Vegas Strip in Paradise, Nevada, United States. It is being developed by Gindi Capital, in partnership with entrepreneurs Andrew and Peggy Cherng. The project was announced in 2019, but delayed due to the COVID-19 pandemic. Construction began in 2023, and the first tenant, Puma, opened in November 2024. Other tenants are scheduled to open in early 2025.
History
Hawaiian Marketplace in 2012
Blvd is being developed by New York-based Gindi Capital, which also owns the Showcase Mall, located further south on the Las Vegas Strip. The Blvd site was previously occupied by the Hawaiian Marketplace,[1] opened in 2004.[2][3][4] Other structures on the property included a strip mall known as Cable Center Shops, and the Boulevard food court.[1][5] The site was once planned to feature an Elvis Presley-themed resort, a project that was ultimately canceled due to the 2008 recession.[6][7]
Gindi purchased the structures, as well as rear acreage, in 2019. The parcels, totaling 9.5 acres (3.8 ha), were sold for $172 million. Gindi soon announced plans to build a retail and entertainment complex on the site,[1][8][5] although the project was delayed as a result of the COVID-19 pandemic.[9] It was further hampered after the pandemic caused a rise in interest rates. To offset the project's costs, Gindi partnered with entrepreneurs Andrew and Peggy Cherng, who co-own the Waldorf Astoria hotel across the street. Cherng Family Trust is a 50-percent partner in Blvd.[7]
The existing structures on the site closed in mid-2022,[10][11] and were demolished early the following year.[5][12] Construction soon began on Blvd, with Penta Building Group as the general contractor.[13] The project was topped out in December 2023,[14] and was 20-percent leased at that time.[7]
The first tenant, Puma, opened on November 15, 2024,[15] ahead of the Las Vegas Grand Prix, an annual race held by Puma's partner Formula One.[16] Additional tenants are expected to open in early 2025,[7][14] as part of a grand opening event for the mall.[16]
Features
Blvd will have a total of 400,000 sq ft (37,000 m2) across three floors, including a 110,000 sq ft (10,000 m2) rooftop dining terrace overlooking the Strip.[9][17] The first two floors are dedicated to retail space, with 700 feet of street frontage along the Strip. Tenants will have two-story storefronts.[9] Unlike the nearby Shops at Crystals, Blvd will not feature high-end retailers,[9] instead focusing on a middle-class clientele.[7] In addition to Puma, other notable tenants will include Adidas, H&M,[17] and an In-N-Out Burger, one of the largest in the chain.[18][19]
Blvd was designed by BWA Architects, 5+design, and 3 Egg Studio.[13] The rear of the property was left vacant for future development, including a possible hotel.[20]
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