The music video features the album cover character—calling himself "Cashly Guido Bucksley", an overpaid, amoral infrastructuremanager and archetypal business psychopath[2] who is watching Warrant in concert. The video begins with a meeting with the corrupt music executive before the band are locked in a cage and Jani Lane is strapped in an electric chair. The character also features throughout the video album "'Warrant: Live - Dirty Rotten Filthy Stinking Rich" which was certified Platinum.[3]