Zwicker and Dick MacDonald edited The News: Inside the Canadian Media, in which Zwicker argued that there was a "terrible sameness" in the media's coverage of many important issues, and a shutting out of other, potentially valuable, perspectives and sources of information. Zwicker took over as publisher of Content magazine founded by MacDonald in 1970. He continued his media criticism in the pages of Content and subsequently in the pages of Sources, which he published from 1977 on. Sources is a directory of contacts for editors, reporters and researchers. In 1994, he created a Canadian government directory called Parliamentary Names & Numbers.[2] He subsequently sold these publications in 1999.
In 1983 Zwicker wrote War, Peace, and the Media, a 48-page pamphlet which argued that Canadian and American press coverage of the USSR was unbalanced, "creating a stereotype of a country that is the embodiment of everything evil, with which it is impossible to have civilized dealings or to conclude rational agreements, notably on arms control. The result of the press coverage is to push people to the conclusion that the only way to deal with the USSR is to engage in an arms race that can only result in eventual war."[3]
The Great Conspiracy: The 9/11 News Special You Never Saw
The Great Conspiracy: The 9/11 News Special You Never Saw is a 70-minute sequel to The Great Deception.[5] It premiered at The Citizens' Commission on 9-11. In this work, Zwicker contends that fear was used to control the public after 9/11, and states that the "War on Terrorism" is a public control mechanism. He also analyses the military breakdown on 9/11 and claims that the president and his aides acted entirely inappropriately that day. Throughout, mainstream media is accused of being either compliant or complicit with a cover-up.