Avinya

Avinya

Avinya

Avinya
Product typeElectric cars
OwnerTata Motors
Produced by
CountryIndia
IntroducedUpcoming
MarketsIndia

Avinya is a brand of premium electric vehicles announced by Tata Motors Passenger Vehicles in 2023 for an upcoming launch in 2027, to be marketed and assembled in India by Tata using knock-down kits and a platform supplied by Chery.

Etymology

The word Avinya, derived from the Sanskrit language, means 'innovation'.[1]

History

In November 2023, Tata Motors Passenger Vehicles (TMPV, then known as Tata Motors) announced that its electric vehicle subsidiary, Tata Passenger Electric Mobility (TPEM), and British luxury carmaker Jaguar Land Rover (JLR), another Tata Motors subsidiary, reached a memorandum of understanding for JLR to license its Electrified Modular Architecture (EMA) platform to TPEM for the development of battery electric vehicles sold under the Avinya brand, named after the Tata Avinya electric concept car unveiled in 2022, originally developed on Tata's Gen 3 architecture.[2][3] Tata would pay JLR a royalty fee to use the EMA platform, but would localise it for India to reduce costs and speed up the research and development process.[4] JLR was expected to supply the chassis, advanced electrical architectures, electric drive units and battery pack technology as part of the agreement.[5]

Originally it was not specified if Avinya would exist as a standalone brand or as a sub-brand of Tata,[6] but in January 2025, Tata Motors' head of global design, Martin Uhlarik, confirmed it would be separate to the main Tata brand, positioned above Tata and below Land Rover.[7]

In June 2025, TPEM's chief commercial officer Vivek Srivatsa said Tata would launch the brand in 2027, delayed from 2026, after JLR delayed plans to jointly produce EVs in India with Tata on the EMA platform. Tata was considering other solutions, including developing a low-cost version of the architecture or sourcing architecture elsewhere.[8]

On 3 June 2026, it was reported that Tata would license a platform originally developed by Chinese automaker Chery for the upcoming Freelander 8, produced at Chery and JLR's Chinese joint venture plant in Changshu. TMPV would work with Tata Technologies, another Tata Group subsidiary, to adapt the electronics, software and vehicle systems for the Indian market at Tata Technologies facilities in India, China and the UK. Tata would assemble Avinya models at a facility in Panapakkam, where JLR assembles the Range Rover Evoque, using knock-down kits produced in China by Chery.[9][10][11][12] This was later confirmed by TMPV and TPEM managing director and CEO Shailesh Chandra at TMPV's investor day on 23 June.[13]

Products

Current models

  • Avinya X, (2027, upcoming), SUV, BEV[14][13]

Concept

  • Avinya X concept (2025)[15]

References

  1. ^ "Avinya EV concept showcases Tata's first born electric platform". Autocar India. 29 April 2022. Retrieved 9 July 2026.
  2. ^ "Tata Motors Partners With JLR For Avinya Electric Car Development". Businessworld. 3 November 2023. Retrieved 9 July 2026.
  3. ^ "Tata Avinya to be underpinned by JLR's EMA born EV platform". Autocar India. 2 November 2023. Retrieved 9 July 2026.
  4. ^ Gupta, Om (6 November 2023). "Why Tata opted for JLR's EMA platform for its born EVs". IndiaTV. Retrieved 9 July 2026.
  5. ^ "Tata Motors to leverage JLR's EMA platform for premium 'Avinya' range". Autocar India. 26 December 2025. Retrieved 9 July 2026.
  6. ^ ""Avinya is not going to be a single model, it's a brand", says Tata's Vivek Srivatsa". Autocar India. 10 June 2024. Retrieved 9 July 2026.
  7. ^ "Tata Motors' Avinya will be an independent luxury brand". Autocar India. 19 January 2025. Retrieved 9 July 2026.
  8. ^ "Tata Avinya EVs still 2 years away". Autocar India. 4 June 2025. Retrieved 10 July 2026.
  9. ^ Shah, Aditi (3 June 2026). "India's Tata taps Chery for premium EV push, leveraging Chinese tech". Reuters. Retrieved 10 July 2026.
  10. ^ Parikh, Sagar (3 June 2026). "India: Tata Motors to license Chery JLR's Freelander platform". Electrive. Retrieved 10 July 2026.
  11. ^ White, Tom (5 June 2026). "Luxury soft-roaders based on Chery's 2026 Freelander 8 a potential for Australia after new tie-up: report". Carsguide. Retrieved 10 July 2026.
  12. ^ "Tata Motors turns to Chery platform for Avinya EVs after JLR roadmap setback". ETAuto. 3 June 2026. Retrieved 10 July 2026.
  13. ^ a b Padmakumar, Neeraj (25 June 2026). "Tata Confirms Chinese Platform For Avinya". Cartoq. Retrieved 10 July 2026.
  14. ^ "Tata Avinya EVs to use Chery-JLR's Freelander platform". Autocar India. 3 June 2026. Retrieved 12 July 2026.
  15. ^ Mondal, Saptarshi (17 January 2025). "Tata Avinya X concept debuts at Auto Expo 2025". Autocar India. Retrieved 13 July 2026.

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