Atlas Solutions

Atlas Solutions
IndustryOnline advertising
ParentMeta Platforms
Websiteatlassolutions.com

Atlas Solutions is a subsidiary of Meta Platforms, acquired from Microsoft in February, 2013,[1][2] which provides services in online advertising. The Atlas advertising platform, originally built by Razorfish, serves billions of ad impressions a day and features a suite of tools for marketers to serve, manage, track, and measure the performance of advertisement campaigns.[3]

Atlas was shut down in March 2018. [4]

See also

References

  1. ^ "Facebook purchases Microsoft's Atlas Solutions for reported $100 million". Gigaom. Archived from the original on 2018-11-18. Retrieved 2013-08-18.
  2. ^ Savitz, Eric. "Facebook Reportedly To Buy Microsoft's Atlas Solutions Unit" Forbes February 27, 2015. Retrieved on January 2, 2016.
  3. ^ Carlson, Nicholas (6 December 2012). "Facebook And Microsoft Are Working On A Deal, And It Could Change Everything About Advertising". The Business Insider. Retrieved 14 November 2016.
  4. ^ Schiff, Allison. "Facebook Shutters Atlas Ad Server, Ending Its Assault On DoubleClick; Atlas To Live On As Measurement Pixel". Ad Exchanger. Retrieved 29 December 2023.


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