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ArtTactic is an art market research firm based in London ^[1]^[2] founded by Anders Petterson in 2001.^[3] The company uses techniques similar to those used in the financial markets to analyze the art market and build up art market trends.^[4] Their services include market sector reports for both art mediums such as photography^[5] and regional sectors such as China,^[6] auction analysis,^[7] artist reports,^[8] and the ArtTactic confidence reports, which are surveys of the leading art market players and their sentiments and confidence towards individual artists and different segments of the art market.^[9] There are confidence reports for US & Europe,^[10] China,^[11] India^[12] and South Asia.^[13]

History

ArtTactic was founded in London by Anders Petterson in 2001. In 2004, ArtTactic organized Art Market Forum in conjunction with Frieze Art Fair and Zoo Art Fair in London.^[14] Later that year, Petterson began lecturing on art as an asset class at Sotheby's Institute of Art in London. The following year, ArtTactic launched its first Art Market Confidence Survey for the US & European art market. In 2006, ArtTactic published an Artist Analysis Report on contemporary artist Richard Prince, following a successful report on Damien Hirst. Two years later, ArtTactic published its first Indian Art Market report, presenting its findings at Art Dubai. In 2009, ArtTactic launched its weekly podcasts, hosted by Adam Green. In 2011, ArtTactic published an Artist Analysis Report on Andy Warhol, which was presented in New York during the inaugural Artelligence Conference^[15] and the first edition of the Art & Finance Report, a co-production between Deloitte and ArtTactic. The next year, ArtTactic authored the first edition of the Hiscox Online Art Trade Report. In 2013, ArtTactic published an in-depth, updated Artist Analysis Report on the Damien Hirst market.^[16] Also that year, ArtTactic launches ArtForecaster and organizes its first public online forecasting competition.^[17] Two years afterwards, ArtTactic's Art Market Outlook warns that the art market could start to cool.^[18] In 2016, ArtTactic began publishing ArtTactic Rawfacts, a weekly, monthly and quarterly report on auctions performances at Christie's, Sotheby's and Phillips, in addition to launching its first online course on Big Data and the Art Market.^[19] In 2017, ArtTactic published its inaugural South Asian Art Market Report in partnership with Rawlinson & Hunter, Constantine Cannon, Gurr Johns and W/R/B Underwriting.^[20]

ArtTactic Podcast

In 2009, ArtTactic launched the ArtTactic Podcast,^[21] a weekly podcast hosted by Adam Green. The podcast features in-depth interviews with leading art market figures, focusing on topics such as art market analysis, art auctions, art investment funds, art fairs and art financing. Past guests include Simon de Pury,^[22] Richard Polsky,^[23] Howard Rachofsky^[24] and Matthew Slotover.^[25]

Art & Finance Report

In 2011, ArtTactic began publishing the Art & Finance Report,^[26] alongside Deloitte Luxembourg, an annual report that assesses the developments in the art and finance industry.

Online Art Trade Report

In 2013, ArtTactic launched the Online Art Trade Report,^[27] in collaboration with Hiscox, an annual report that analyzes several trends and aspects of the emerging online art market.

ArtTactic Forecaster

In 2014, ArtTactic introduced the ArtTactic Forecaster, an online platform that enables art market enthusiasts and professionals to compete against one another in predicting sales results for artworks upcoming at auction. In addition to a year-long competition, tournaments occur throughout the year surrounding major auction weeks in which top performing players earn awards such as art by contemporary artists including Damien Hirst and art market themed books. Players may compete in the Expert or Rookie League based on their past performance as well as their experience within the art world.

References

^ Scott Reyburn,"Price Warning Issued Before $169 Million Warhol, Hirst Art Sale", 28/06/2010, [1], 09/08/2010
^ "About Us", [2], 09/08/2010
^ Colin Gleadell, "Art sales: Art blossoms in the desert", 07/10/2008, [3], 09/08/2010
^ Anindita Ghose, "It’s important to educate clients on how the art market works", 20/08/2009, [4], 09/08/2010
^ Colin Gleadell, "Art Sales: 'Don't always buy what you like'", 22/02/2010, [5], 09/08/2010
^ "Report Notes Emergence Of Mainland Chinese “Super-Collectors”, Strength Of Domestic Auction Houses, Strong Confidence In Contemporary Artists", "ArtTactic's New Chinese Art Market Report: Highlights « Jing Daily : The Business of Luxury and Culture in China". Archived from the original on 2010-05-28. Retrieved 2010-08-09., 09/08/2010
^ Scott Reyburn, "Greedy Auction Sellers Endanger Fragile Recovery, Dealers Warn", 05/07/2010, [6], 09/08/2010
^ Scott Reyburn, "Hirst Auction Is Crucial to Art-Market Confidence, Report Says", 01/09/2010, [7], 09/08/2010
^ Scott Reyburn, "Contemporary Art Market Confidence Slumps 40%, Survey Shows", 24/01/2008, [8], 09/08/2010
^ Scott Reyburn, "Contemporary Art Market Confidence Slumps 40%, Survey Shows", 24/01/2008, [9], 09/08/2010
^ "New ArtTactic Survey Shows Confidence In Chinese Contemporary Art Market Is Back", 01/12/2009, "New ArtTactic Survey Shows Confidence in Chinese Contemporary Art Market is Back « Jing Daily : The Business of Luxury and Culture in China". Archived from the original on 2010-06-09. Retrieved 2010-08-09., 09/08/2010
^ Anindita Ghose, "Upswing in Indian art market confidence", 14/11/2009, [10], 09/08/2010
^ "Research Report: South Asian Art Market 2017 - ArtTactic". ArtTactic. Retrieved 2017-02-10.
^ "artnet.com Magazine News". www.artnet.com. Retrieved 2017-02-10.
^ Salmon, Felix. "Andy Warhol datapoints of the day". Reuters Blogs. Archived from the original on 2011-04-16. Retrieved 2017-02-10.
^ "Hirstonomics: How Damien Hirst became a cash cow again". The Independent. 2013-10-11. Retrieved 2017-02-10.
^ Adam, Georgina (14 February 2014). "The Art Market: safe bets vs rising stars". Financial Times. Retrieved 2017-02-10.
^ "2015: The year that the bubble bursts? | AMA | Art Media Agency". en.artmediaagency.com. Retrieved 2017-02-10.
^ "ArtTactic LAB". arttactic.teachable.com. Retrieved 2017-02-10.
^ "India Art Fair: An Antidote To The Increasing Influence of Auctions". Huffington Post India. Retrieved 2017-02-10.
^ Nazanin Lankarani, "Art Funds Feel a Revival as Economy Thaws Out", 09/04/2009 [11]
^ "Simon is a London-based art dealer and art adviser". ArtTactic. Retrieved 2017-02-09.
^ "Richard Polsky, author, dealer and founder of Richard Polsky". ArtTactic. Retrieved 2017-02-09.
^ "Howard Rachofsky - TWO x TWO - ArtTactic". ArtTactic. Retrieved 2017-02-09.
^ "Matthew Slotover - Frieze Art Fair - ArtTactic". ArtTactic. Retrieved 2017-02-09.
^ "Art & Finance Archives - ArtTactic". ArtTactic. Retrieved 2017-02-09.
^ "Online Art Market Archives - ArtTactic". ArtTactic. Retrieved 2017-02-09.