Anitta (album)

Anitta
Studio album by Anitta
Released	3 July 2013 (2013-07-03)
Recorded	2012–2013
Studio	U.M. Music Studios (Rio de Janeiro, Brazil) Studios Fibra (RJ, Brazil)
Genre	Pop electropop reggae funk
Length	37:45
Language	Portuguese
Label	Warner Brasil
Producer	Umberto Tavares Jeferson Junior Mãozinha
Anitta chronology
Anitta (2013) Ritmo Perfeito (2014)
Singles from Anitta
"Meiga e Abusada" Released: 6 July 2012 "Show das Poderosas" Released: 16 April 2013 "Não Para" Released: 2 July 2013 "Zen" Released: 4 November 2013

Anitta is the debut studio album by Brazilian recording artist Anitta, released on July 3, 2013, by Warner Music Brasil.^[1][2] It was preceded by the single "Show das Poderosas," which was the biggest hit song in Brazil in 2013. The album sold over 40,000 copies in the first 10 days after its release.^[3] The album had four singles and earned Anitta a Prêmio Extra, two wins at the Brazilian Music Multishow Award in 2013 and a Latin Grammy Award nomination. To promote the album, she performed on the Rede Globo programs Esquenta!, Caldeirão do Huck, Encontro com Fátima Bernardes, Altas Horas, and Mais Você.^[4]

On April 6, 2013, Anitta performed on RecordTV's program Legendários, and continued to make promotional television appearances throughout the spring. "Tá na Mira" was released as the third single on April 23, 2013. The previous single, "Show das Poderosas," was released shortly before "Tá na Mira." In the same month, the music video reached 1 million views in one week on YouTube. On June 21, 2013, Anitta reported on her Facebook page that the album was available for pre-sale at her online store, and its cover was revealed on July 2, 2013.^[1][2][5]

Production and recording

After having caught the attention of DJ Renato Azevedo (known as Batutinha) by recording a cover of Priscila Nocetti's song "Soltinha" and posting it on her YouTube channel, Anitta was invited by Azevedo to audition.^[6]

In February 2013, Anitta signed with Warner Music and released "Meiga e Abusada," the album's first single that was, initially, projected for a September 2013 release.

In February 2013, Anitta began composition work with the production team in the studio. According to Wagner Vianna, artistic director of Warner, "the guys went without sleep some nights. Anitta gave a lot of opinions, but it was not complicated." During this period, Anitta alone wrote "Show das Poderosas" and "Tá na Mira," and the record company decided to release the former as the album's second single. Due to the success of the song, the release of the album was pushed up to June 20, 2013. On the cover, Anitta appears on a brown background, arms open and her name written with pink glitter in the image.^[1][2][7]

Music and lyrics

The album attempted to fill a "hole" left in the mainstream Brazilian pop market. People magazine wrote that the album incorporated "international influences with an eye on the throne" of Brazilian pop. The album features sterile beats and explores diverse musical genres such as pop, dance-pop, electropop, dubstep, R&B, reggae and funk carioca. In general, the lyrics explore the power of womanhood and seduction, with feminist and sensual themes.^[1]

Release and promotion

After "Meiga e Abusada" was released earlier that year, the album was scheduled for release in September 2013. On April 16, Warner Music released the second single, due to the song's commercial performance – peaking at number one on the Billboard Brasil Hot 100 Airplay. The label decided to move the release to July 6, 2013. The album went on pre-sale on iTunes on July 2 and, on the same day, reached number one in the online store.^[1] Simultaneously, Anitta had three songs on iTunes' chart – the single and acoustic versions of "Show das Poderosas" and "Não Para." "Proposta" had been previously released as a promotional single on January 16, 2012, even though the singer didn't have a record deal and the song was subsequently included on the tracklist. "Menina Má" was released as a promotional single on August 12, 2012, with the music video produced by Mais UP Produtora. Originally planned as the second single, "Tá na Mira" was eventually replaced by "Show das Poderosas" and the former ended up as promotional release on April 23, 2013. "Eu Sou Assim" was included in the soundtrack of the primetime telenovela Em Família.^[2][8]

Singles

"Meiga e Abusada" was first released on July 6, 2012, as a digital download. The video of the song, which includes co-stars Mayra Cardi (a former star of Big Brother Brasil), was released on YouTube on December 18, 2012, but the song had a single release almost two months later. Cardi appears dressed as a sexy maid, serving dinner to the "boss" and his family. It was recorded in a studio in Botafogo, south of Rio de Janeiro. The music video was directed by Blake Farber, who also directed Beyoncé videos.^[9] The first part of the video was filmed in Las Vegas and in New York City, and Anitta is seen gambling in a casino.^[2][10]

"Show das Poderosas" was released on April 16, 2013, and became Anitta's breakthrough hit. The song has reached over 130 million views and has sold over 50,000 digital copies only in Brazil. The lyric video was released on July 5, 2013. The music video had already been recorded months before the release of the track as a single. Anitta holds total songwriting credits.^[1][11][12] "Não Para" was released on July 2, 2013, as the third single, and replaced "Show das Poderosas" in the iTunes top spot.^[1] It debuted at #6 on the Brazilian Digital Songs chart with 690 units sold. The official video for the song was released on the TV program Fantástico on July 7, 2013.^[13] "Zen" was released on November 4, 2013. In 2014, it was nominated for the Latin Grammy Award for Best Brazilian Song.^[2][14]

Promotional singles

"Proposta" was released on January 16, 2012. "Menina Má" was released on February 16, 2012, as a b-side for "Show das Poderosas." "Tá na Mira" was released on April 23, 2013. An EP with the same title, containing songs like "Meiga e Abusada" plus exclusive songs, was released seven days later.^[1][2]

Critical reception

Professional ratings

Review scores
Source	Rating
Audiograma	[15]
G1	Positive[16]
Que Delícia Né, Gente?
Verbloose

Anitta was received with mixed criticism from Brazilian music critics.^[17] John Pereira from Audiogram said the album is a cliche pop album but that's not a bad thing.^[15] Yuri de Castro from Fita Bruta compared Anitta to Kelly Key and Preta Gil.^[18]

Braulio Lorentz from G1 site said that in her first album, Anitta tries to "show that goes beyond the turn that made her to be contracted by a great record company, to inflate its cache and to beat several Brazilian singers".^[16] For Lorentz, the tracks of the project are "sticky and whistling," and that Anitta wants to "embrace the pop of Beyoncé (who is always called a fan), Katy Perry (reference declared for the video of "Meiga e Abusada") and Brazilians singers more distant from the studios, like Kelly Key."^[16]

The website Que Delícia Né, Gente?, says that the first songs on the album are enough to "stick to your head, whether you like it or not."^[19] But, that the project contains positive surprises like "Zen" and "Eu Sou Assim". However, the site closes the criticism saying that if "the intention of the record company was to average, he succeeded, but he scraped."^[19] The site Verbloose says that Anitta has a "soft and gentle voice" that gives a personal touch to the songs.^[19]

Track listing

Anitta – Standard edition

No.	Title	Writer(s)	Producer(s)	Length
1.	"Show das Poderosas"	Larissa Machado	Umberto Tavares Mãozinha	2:30
2.	"Meiga e Abusada"	Machado Jeferson Junior Cláudia Régina	Larissa Machado Batutinha Umberto Tavares	3:49
3.	"Tá na Mira"	Machado	Batutinha	2:51
4.	"Zen"	Machado Tavares Junior	Batutinha	2:45
5.	"Achei"	Machado Tavares Junior	Tavares Mãozinha	2:41
6.	"Menina Má"	Machado	Tavares Mãozinha	2:55
7.	"Príncipe de Vento"	Machado Tavares Junior	Batutinha Machado Junior Tavares	2:29
8.	"Não Para"	Machado	Machado Tavares Mãozinha	3:13
9.	"Eu Sou Assim"	Machado Tavares Junior	Batutinha Tavares	3:03
10.	"Fica Só Olhando"	Batutinha	Batutinha	2:46
11.	"Proposta"	Batutinha	Tavares Mãozinha Batutinha	2:47
12.	"Cachorro Eu Tenho em Casa"	Machado Tavares Junior	Tavares Mãozinha	2:31
13.	"Som do Coração"	Machado	Machado Mãozinha	3:18
Total length:				37:45

Anitta — Deluxe edition bonus tracks

No.	Title	Writer(s)	Producer(s)	Length
14.	"Eu Vou Ficar"	Batutinha	Tavares Mãozinha	2:59
15.	"Show das Poderosas (headshot remix)"	Machado	Tavares Mãozinha	2:20
Total length:				43:05

Charts

Weekly Charts Chart (2013) Peak position Brazilian Albums (ABPD)[20] 1

Year-end charts Chart (2013) Peak position Brazilian Albums (PMB)[21] 5

Certifications

Region	Certification	Certified units/sales
Brazil (Pro-Música Brasil)[22]	Platinum	80,000^*
^* Sales figures based on certification alone.

References

1. "Antes de trabalhar com diretor americano, Anitta produziu o clipe de 'Menina má'". Extra/Globo. 29 June 2013. Retrieved July 28, 2013.
2. "Anitta, For Warner Music. Anitta - Album". Livraria Cultura. Archived from the original on December 3, 2013. Retrieved July 28, 2013.
3. "Primeiro disco de Anitta após fama foge do 'funk' e busca ser pop 'colante' - Notícias da Música". G1. 3 July 2013. Retrieved July 13, 2013.
4. "Anitta - Anitta, New Album - Anitta (Album)". iTunes Store. 16 April 2013. Retrieved October 10, 2013.
5. "Anitta Album & Song Chart History". Billboard Brasil. Retrieved July 19, 2013.
6. "Get Into Anitta: the Queen of Brazilian Pop". PAPER. 2018-08-29. Retrieved 2019-07-02.
7. "Anitta divulga capa de CD e lidera músicas Mais Baixa das com 'Não Para'". Novo Portal/Caras. Archived from the original on December 15, 2013. Retrieved July 20, 2013.
8. "Novo CD de Anitta alcança o topo nas vendas do iTunes Brasil - Celebridades - Notícia - VEJA". Veja. Retrieved July 14, 2013.
9. "Anitta - Meiga & Abusada (Song) - Anitta Album". iTunes Store. Retrieved July 29, 2012.
10. "Stiletto Dance: conheça a dança inspirada em Beyoncé - Notícias - Bem Estar GNT". GNT. Retrieved July 14, 2013.
11. "Anitta Album & Song Chart History". Billboard. Retrieved July 14, 2013.
12. "Anitta - Show das Poderosas (Song) - Anitta Album". iTunes Store. 16 April 2013. Retrieved April 18, 2013.
13. "Anitta - Não Para (Song) - Anitta Album". iTunes Store. 6 February 2013. Retrieved July 28, 2013.
14. "Nominados - 15a Entrega Anual del Latin Grammy". Latin Grammy Awards official website (in Spanish). Retrieved 14 October 2014.
15. Pereira, John (3 July 2013). "Anitta - Anitta » Audiograma". Audiograma. Retrieved December 15, 2013.
16. "Primeiro disco de Anitta após Fama foge do funk e Busca ser pop 'colante' - notícias da Música". G1. 3 July 2013. Retrieved December 15, 2013.
17. "Anitta Album & Song Chart History". Billboard Brasil Brazil Albums para Anitta. Prometheus Global Media. Retrieved December 15, 2013.
18. "Álbum: Anitta - Anitta » Fita Bruta". 22 July 2013. Retrieved December 15, 2013.
19. "Que Delícia, Né Gente?!: Crítica: Anitta não se Mostra tão PRE-PA-RA-DA Assim em seu disco de estreia". Que Delícia Né, Gente?. 3 July 2013. Archived from the original on 15 December 2013. Retrieved December 15, 2013.
20. "Brazil Albums : Aug 24, 2013". Billboard Biz. Billboard. Archived from the original on August 27, 2015. Retrieved March 5, 2014.
21. "Ano 2013 - 20 CDs mais vendidos no Brasil" [Year 2013 - 20 Best selling CDs in Brazil]. PMB (in Portuguese).
22. "Brazilian album certifications – Anitta – Anitta" (in Portuguese). Pro-Música Brasil.

External links

• Anitta at Discogs (list of releases)