Alt for Damerne

ALT for Damerne
CategoriesWomen's magazine
FrequencyWeekly
PublisherEgmont Magasiner AS
FounderDan Folke
Founded1946; 78 years ago (1946)
CompanyEgmont Group
CountryDenmark
Based inCopenhagen
LanguageDanish
WebsiteALT.dk (Alt for Damerne)

Alt for Damerne (stylized as ALT for Damerne; Danish: Everything for the Ladies) is a Danish language weekly women's magazine published in Copenhagen, Denmark. It has been in circulation since 1946.

History and profile

Alt for Damerne was established in 1946.[1][2] Its founder was Dan Folke, a composer.[3] The magazine is part of the Egmont Group and is published on a weekly basis by Egmont magasiner AS,[4][5] a subsidiary of the group.[6] The headquarters of the magazine is in Copenhagen.[7] The weekly targets women 25–49 years who have high-income and are well-educated.[8][9] It covers latest news on fashion, beauty, interior design, food, beverages and home furnishing.[7] However, during the 1970s the magazine covered mostly political news and investigative reports.[1]

Circulation

Alt for Damerne sold 75,000 copies in its first year.[3] In 1950 the circulation of the magazine became 200,000 copies.[3]

Its circulation was 89,000 copies in 2001[10] and 86,000 copies in 2003.[6] The magazine was the tenth best-selling magazine in Denmark in 2006 with a circulation of 83,800 copies.[11] In February 2007 its circulation was 75,273 copies.[12] During the first half of 2007 the circulation of the weekly was 76,010 copies.[8] It fell to 75,300 copies in the last six months of 2007.[5] The magazine had a circulation of 73,000 copies in 2008.[13] It fell to 66,000 copies in 2009[14] and to 61,059 copies in 2010.[15] The circulation of the magazine was 55,386 copies in 2011 and 49,415 copies in 2012.[15] The weekly had a circulation of 44,604 copies between July and December 2013, making it one of the ten best-selling magazines in Denmark.[16]

See also

References

  1. ^ a b Kinneret Lahad; Karen Hvidtfeldt Madsen (2016). ""Like Having New Batteries Installed!": Problematizing the Category of the "40+ Mother" in Contemporary Danish Media". NORA - Nordic Journal of Feminist and Gender Research. 24 (3): 186. doi:10.1080/08038740.2016.1241827. S2CID 151970237.
  2. ^ Europa World Year. London; New York: Europa Publications. 2004. p. 1439. ISBN 978-1-85743-254-1.
  3. ^ a b c Jette Drachmann Søllinge (July 2014). "Alt for Damerne". Den Store Danske (in Danish).
  4. ^ Ann Kristin Gresaker (2013). "Making religion relevant?". Nordic Journal of Religion and Society. 26 (1). doi:10.18261/ISSN1890-7008-2013-01-05.
  5. ^ a b Eva Harrie, ed. (2009). The Nordic Media Market. Media Companies and Business Activities (PDF). Göteborg: Nordicom, University of Gothenburg.
  6. ^ a b "The Magazine Market in Denmark and Germany". All Academic Research. Retrieved 5 April 2015.
  7. ^ a b "Factsheet". Publicitas. Archived from the original on 14 April 2015. Retrieved 5 April 2015.
  8. ^ a b "Egmont Magazines Denmark" (PDF). Egmont. Archived from the original (PDF) on 2 April 2015. Retrieved 5 April 2015.
  9. ^ Stig Hjarvard (September 2004). "The Globalization of Language. How the Media Contribute to the Spread of English and the Emergence of Medialects". Nordicom Review. 25 (1–2): 87. CiteSeerX 10.1.1.732.6541.
  10. ^ "Statistical Yearbook 2002". Denmarks Statistik. p. 157. Retrieved 9 May 2016.
  11. ^ "Top ten titles by circulation/issue 2006". Nordicom. Archived from the original on 8 March 2016. Retrieved 5 March 2015.
  12. ^ "List of represented titles" (PDF). Publicitas International AG. 15 September 2008. Archived from the original (PDF) on 5 May 2015. Retrieved 5 May 2015.
  13. ^ "Statistical Yearbook 2009" (PDF). Statistics Denmark. June 2009. Retrieved 5 April 2015.
  14. ^ "Consumer-paid magazines". Statistics Denmark. Retrieved 5 April 2015.
  15. ^ a b "Top 50 Magazines". IFABC. 30 April 2014. Retrieved 22 March 2015.
  16. ^ "Top ten titles by circulation 2013". Nordicom. Archived from the original on 9 January 2015. Retrieved 5 April 2015.

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