The music video for "Already Gone" was a change in direction for Powderfinger, and one that caused a certain degree of backlash from their fans. Fanning himself has publicly disowned the music clip, meanwhile still embracing the song attached to it.[2] Fanning put this down to "being lazy" and has commented that he never meant to misinterpret women in such a way. The music video has some women scantily clad playing Totem tennis in a suggestible manner.