Using Seiko's own family of movements but with modern styling designed to appeal to younger customers, Alba watches are primarily aimed at Asian and Middle Eastern markets in the hope of creating long-term loyalty to the Seiko group as these customers' purchasing power increases.[3] The word 'Alba' translates to 'dawn' in Italian, and Spanish.[4]
Alba has often adopted parent company Seiko's watch designs, notably those of Italian automotive designer Giorgetto Giugiaro.[5]
