Aardvark'd: 12 Weeks with Geeks is a 2005 documentary film about the development of Fog Creek Copilot, a remote assistance software tool. Conceptualization of the film began when Fog Creek Software CEO Joel Spolsky announced on his blog that he was seeking a filmmaker to document the development of the product, then called Project Aardvark.[1][2]
On May 3, 2005, it was announced that Lerone D. Wilson of Boondoggle Films would direct the film, and principal photography commenced shortly afterward.[3][4] The film was released November 7, 2005 on DVD,[5] and sold over 2,500 copies within the first few days of release.[6] Later, Aardvark'd became a launch title for Google Videos Google Video Store paid download service.[7][8] It is now also available on YouTube.[9]
Aardvark'd received mixed reviews from the tech press, the most consistent criticism being that the film didn't delve deep enough into the "nuts and bolts" of programming and software design.[14][15][16][17][18][19][20]
^Mayberry, Carly (July 5, 2006). "Sundance Channel titles gets Googled". Reuters. In January [2006], Google launched Google Video with two feature-length films: ... Waterborne and Lerone Wilson's docu Aardvark'd: 12 Weeks With Geeks.
