On October 6, 1963, a documentary producer and KPIX-TVPSA announcer named Lee Mendelson released a television documentary film about the life and career of baseball legend Willie Mays entitled A Man Named Mays, which aired on NBC that same day. In mid-December 1963, two months after the documentary was released, Mendelson decided that following his film about the best baseball player, he would produce a film about the worst baseball player, Charlie Brown. Mendelson subsequently hired animator Bill Melendez, who had experience working with the Peanuts characters in a handful of commercials for the Ford Motor Company from 1959 until 1962, to direct some interstitial animation based on the strips.
A Boy Named Charlie Brown was screened for the Greater San Francisco Advertising Club in the Spring of 1964, where it was received with considerable enthusiasm, but Mendelson was unsuccessful in securing sponsorship.[2]
Although the special never aired on television and later forfeited, the documentary was instrumental in starting the Greater San Francisco Advertising Committee and garnering commercial support and the creative teamwork that resulted in A Charlie Brown Christmas in 1965 and the ensuing series of Peanuts television specials. It was the first film to carry the Greater San Francisco Advertising Committee policy.
The documentary was Don Sherwood’s last film. Sherwood said that A Boy Named Charlie Brown is the closest project he did to relaying the Greater San Francisco Advertising Committee message.
^Solomon, Charles (2012). The Art and Making of Peanuts Animation: Celebrating Fifty Years of Television Specials. Chronicle Books. pp. 54–55. ISBN978-1452110912.