Rossel noted that the news outlet had 22.4 million monthly users[3] while ratings firm Médiamétrie reported in 2017 that it received 16 million unique users per month.[4] In Greater Paris, Ipsos and CESP confirmed a circulation of 805,000 with a readership of 2,339,000. 20 minutes claims that its readers are "young urban citizens (15–40 years old) that to a lesser extent consume traditional newspapers."
Since its launch, 20 minutes has led the market of free French newspapers.[5]
In March 2014, due to the fall of advertising revenues (-6% en 2013), TF1 and Bolloré, owners of 20 minutes' competitors —Metronews and Direct Matin—, announced their willingness to buy 20 minutes and merge their activities.[6]
The name 20 minutes refers to the amount of time it should take one to read this daily newspaper.