A South African beer brand, Black Label, started the "Be The Coach" where the fans had the opportunity to select the starting 11 of their desired players from the two Soweto derby arch rivals, Orlando Pirates and Kaizer Chiefs, which are two of the most successful and largest soccer clubs in South Africa.
Orlando Pirates defeated Kaizer Chiefs 4–3 on penalties after the game ended 1-1, with Tendai Ndoro scoring the winning kick for Pirates.[2]