The company is established with a registered capital of 200 million baht by the executive committees of both companies which GMM Grammy holds a 51% stake, while YG Entertainment holds a 49% stake.[1]
YG"MM is a fully integrated artist development company with the goal of making Thailand one of the most comprehensive development bases for artists. From the audition, training, creation, and promotion to becoming a world-class professional artist, as well as organizing concerts, stage plays, and various performances in the future.[2]
On September 27, 2021, YG"MM opened the audition for idol artists for the first time.[3] In 2022, the company has unveiled their first big project, YG"MM Boy Audition 2022.[citation needed]
