The song is an up-tempo number, with Koldun describing the power that his lover has over him, likening it to "magic". He tells her that, as a result of her power, she can "keep [his] heart forever bound". He also promises "you'll get the best of what I've got".
"Work Your Magic" featured on Koldun's 2009 self-titled debut album as a new, longer version of "Dai Mne Silu" (Russian: Дай мне силу, lit. 'Give me the power'). The album was released shortly before the Eurovision Song Contest 2007, and features nine versions of the popular song "Work Your Magic". The CD comes with a DVD which has the official music video for "Work Your Magic" and "Dai Mne Silu". The set also includes a small biography for Koldun and producer Philip Kirkorov, the lyrics of "Work Your Magic" and some promotional photos. The CD/DVD set was originally sold in stores in Eastern Europe (being popular in Russia, Belarus and Greece), then sets were given away for free as a promotion – they were later given away for free with other items such as a Koldun T-shirt, cap and chocolate at the Eurovision Song Contest.
The song "Work Your Magic" proved popular in some Western European countries such as Ireland and Spain, although both countries awarded Belarus no points in the contest final. Three Western countries to give Belarus any points was Portugal (1 point), Malta (10 points) and Iceland (4 points).
Music video and promotion
Koldun made his promotional music video for the song in Saint Petersburg. As both the artist's name and song may suggest, the video has a very strong "magical influence" as the video features magicians, witches, fire breathers, etc. The main plot appears to be a jealous queen's attempt to destroy a young woman whom Koldun may be singing about. The young woman is teleported through the fire into a grand castle-like setting as magical acts and occurrences around her. She runs through halls and corridors attempting to escape though in the end she runs into the queen (who is much larger than her) and is obliterated as the queen raises her hand and laughs in triumph. Throughout the video there are clips of Koldun performing the song, accompanied by two guitarists and a drummer.
The video bears a close resemblance to the video for the song "Jaded" by Aerosmith, in which many elements and characters, including the young female central to the story, are quite similar.
Eurovision Song Contest
Koldun performing at the Eurovision Song Contest.
The performance in Helsinki featured two backing dancers climbing on moveable walls. BBC commentary focused on Koldun's perceived similarities to Princess Diana.
Prior to the contest Koldun led the biggest European tour ever made by any Eurovision participant appearing (and performing) all over Europe – Russia in the far east and Ireland, far west.
It was noted on various Eurovision fan forums that the main string loop of the song was available commercially as "cinematic 11 orchestra 2" in the Cinematic volume of the Orchestral Series of Sony Sound Series libraries,[1] although this apparently did not constitute a breach of Eurovision rules.
The Koldun Slideshow is a series of professional photographs displayed in a slide show form with "Work Your Magic" as a backing track. The video also shows Philip Kirkorov and the Eurovision logo (the Eurovision heart) with the Belarusian flag in its centre. The second disc included with "Work Your Magic" is a video DVD with the following three files:
"Work Your Magic" music video
"Dai Mne Silu" music video
Koldun Slide Show
Credits and personnel
CD
Mastering:
Rembo, "Grimm Brothers" Studio
Remixes:
Dian Savov (DJ Dian), Rosen Stoev, Lyubomir Savov – Deep Zone Project
Vladimir Adarichev, Andrei Pokutni
Credits:
Produced & arranged by DTC
Guitars – Kodakis Spyros
Backing vocals – Halkiti Victoria & Psihramis Apostolos
Sound recording and Mix – Binis Aris
Studio – Vox Recording Studio, Athens Greece 2007
DVD
Photography:
George Kalfamanolis (Greece)
Creative:
Yana Rudkovskaya, Philip Kirkorov (Russia)
Design:
Stepan Hajyan (Armenia)
Cover versions
There is a Russian version of the song titled "Dai Mne Silu" as well as several remixes (e.g. Zoloto, Deep Zone Project and a Russian/English lyric mix). The song was released in Russia and Belarus several weeks after "Work Your Magic" and though it was successful it failed to achieve the popularity or rating of "Work Your Magic".
.jpg)
