In 1954, the station first signed on as WPKO at 1380 kHz. It originally was a country music station with some Southern Gospel music on Sundays. In 1971, it added an FM sister station at 100.9, playing automatedbeautiful music. Today that is co-owned WXIZ, a country music station. In recent years, the station has added an FM translator, also broadcasting on 95.9 FM. On September 17, 2024, the station dropped the Gospel format, transitioning to sports talk, rebranding themselves as "The Game".